You will collaborate closely with cross functional teams in Thailand and overseas, working in a dynamic environment that values insights, experimentation, and hands-on execution. This role is ideal for someone entrepreneurial, analytical, and passionate about delivering exceptional customer experiences through data and automation.
Main Accountabilities
Manage and optimize CRM-driven marketing programs across email, loyalty initiatives, and targeted customer outreach to drive retention, engagement, incremental orders, and revenue.Use existing customer data to identify new leads and potential customers, while expanding the customer base through upselling, cross-selling, and reactivation strategies for both marketing and sales teams.
Design and implement campaigns in our marketing automation solution tool, Eloqua, with a customer-first approach to all email experiences.
Leverage customer and commercial data to build targeted segments, personalize messaging, and deliver contextual experiences that drive higher conversion rates.
Report on sales revenue generated from CRM initiatives, analyze campaign performance, and identify actionable improvements.
Maintain and optimize a testing agenda for A/B and multivariate testing frameworks.
Partner with relevant stakeholders (Sales, Lead Management etc.) to support customer engagement through CRM initiatives and effective follow‑up processes.
Participate in prompt and accurate communication across multiple departments: sales, marketing, customer service, merchandising, and supply chain as well as with overseas offices of Lyreco.
Stay up to date on CRM and marketing best practices, technologies, and trends across email, mobile, social, and sales enablement platforms.
Qualifications and Skills
A passion and track record for customer-centric marketing with an outstanding attention to detail, result Interpretation and identifying insights through data.
Experience in email marketing, CRM, direct marketing, or B2B e-commerce marketing preferred.
Bachelors degree preferred in Marketing or Business Administration.
Hands-on experience designing and implementing campaigns through a marketing automation tool (Eloqua preferred).
Strong understanding of customer data, CRM platforms, and segmentation strategies.
Strong communication skills (verbal and written) in English & Thai with the ability to clearly articulate information that influences data-driven business decisions.
Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
Familiarity with campaign analytics tools such as Google Analytics and Power BI.
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What We Do
The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries with 13 partners in 15 additional countries, operating in 40 different countries across the globe. A global workplace solutions company with 12,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services. With our core values of excellence, passion respect, and agility driving every decision, and a perfect blend of people, technology, and our corporate social responsibility strategy, we aim to deliver a great working day for our people and our customers. We strive for perfection in everything we do, and we really care for our customers. We believe in trust, respect and ethical behaviour, and we remain agile with our ability to anticipate, innovate and adapt to change. To learn more about Lyreco – check out our website
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