CRM Marketing Associate

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

We are a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by our goal to create a sustainable and circular future. Through tech-driven platforms and innovation, we empower users to buy and sell pre-loved items with confidence. We leverage cutting-edge technology, including advancements in AI to enhance user experience, safety, and convenience both online and offline. Join us in shaping the future of recommerce, where sustainability and technology come together to create real-world impact.

As we expand workstreams in different markets, we need additional support to manage execution of campaigns:

• Implement marketing campaigns across CRM channels like email and push, and our internal marketing channels and develop an understanding of measuring campaign performance

• Monitor user behavior and engagement within the Carousell app, analyse campaign data to further drive campaign improvement and support the team with data reporting and generating insights

• Liaising with internal stakeholders to align and collaborate on category/workstream campaigns 

• Identify test and learn opportunities

• Execute CRM executions of Regional Marketing campaigns across all participating markets (mostly SG and HK but could also include MY, PH and TW)

• Basic support for CRM data consolidation and analysis

• Able to commit for at 12 months under a third-party agency

• Background in Marketing, Media/Communications or Business related degree/diploma

• Strong written and verbal communication skills in English.

• Willingness to learn and adapt to new challenges.

• Innovative mindset and ability to think creatively to solve problems within operating constraints.

• Multi-tasker with strong project management capability

• Team player who enjoys working in a fast-paced team environment

• Keen interest in Carousell and how secondhand marketplaces operate

• Comfortable with navigating Google Suite - Docs, Sheets, Slides

• Comfortable with numbers and HTML codes

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement. 

By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.