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Location: Bengaluru (Work from Office) Reporting To: Associate Director – Retention & Product Department: Retention Level: L5 Type: Full-Time
About the Role:We’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel — from onboarding to reactivation — with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you’ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.
Key Responsibilities:Own and drive CRM strategy for different business verticals.
Lead execution across Push, SMS, WhatsApp, and Email campaigns.
Manage and mentor CRM executives/specialists.
Build lifecycle marketing journeys — onboarding, engagement, reactivation.
Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).
Create CRM dashboards, track OKRs, and drive continuous improvements.
Collaborate closely with product, growth, content, and data teams.
Increase in repeat user retention and revenue through CRM.
Optimized user journeys across the CRM funnel.
Strong and scalable CRM processes and execution frameworks.
4–6 years of experience in CRM, lifecycle marketing, or retention.
Hands-on experience with campaign tools and analytics platforms.
Ability to lead and coach a small team.
Strong data orientation with a performance mindset.
Excellent collaboration and stakeholder management skills.
Share your CV at [email protected] for a quick turnaround!
Skills Required
- 4-6 years of experience in CRM, lifecycle marketing, or retention
- Hands-on experience with campaign tools and analytics platforms
- Ability to lead and coach a small team
- Strong data orientation with a performance mindset
- Excellent collaboration and stakeholder management skills
What We Do
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content. Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives. Read more about us here: appsforbharat.com
