We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let's start with the role
In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels. Your focus will be on creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.
As a CRM Manager, you will:
- Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team taking into account local compliance, market conditions and competition;
- Take ownership of the CRM plan;
- Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and social media;
- Liaise with CRM Strategy Team in HQ for fine-tuning of the automated lifecycle journeys, providing stakeholders with updates on market insights, competitor intelligence and best practices;
- Ensure campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
- Deploy the bonus budget profitably through robust planning, execution and analysis;
- Analyze historical revenue performance and forecast future program performance;
- Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;
- Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with tailored campaigns;
- Identify customer touchpoints and ensure timely, relevant actions and communications are implemented;
- Keep abreast of advertising standards and consumer protection laws and standards in the local market;
- Monitor and report on competitor activity within the local market;
- Regular report to senior stakeholders on the success of campaigns, demonstrating a deep understanding of customer motivation.
What you'll bring:
- Extensive experience in CRM, lifecycle management or marketing, preferably in a technology company;
- Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
- Well-versed in extracting customer insight from data;
- Great organization, planning and prioritization skills, with strong attention to detail;
- Solid experience in implementing, driving and managing complex multi-channel campaigns;
- Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus;
- Exceptional stakeholder management and collaboration skills;
- Excellent command of the English language.
Kaizen Gaming Perks
- 🕑 Hybrid way of working
- 🏃 A buddy will support you with your onboarding
- 💸 Competitive pay and bonus scheme
- 👩⚕️ Private health insurance for you and your family
- 💰 Monthly meal allowance
- ⭐Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
- 👨👩👧👦 Family Support
- #LI-Hybrid
Recruitment Privacy Notice
Regarding the data you share with us, you may find and read our recruitment privacy notice here.
We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.
Skills Required
- Extensive experience in CRM, lifecycle management or marketing, preferably in a technology company
- Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile
- Solid experience in implementing, driving and managing complex multi-channel campaigns
- Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example)
- Exceptional stakeholder management and collaboration skills
- Excellent command of the English language
What We Do
Kaizen Gaming is one of the biggest and fastest growing GameTech companies in the world. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world. We operate two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employ more than 2,200 people across three continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment. Why work with us Tech the Ride | Our Adventure We have made it our quest to shape and influence the GameTech industry globally. We Kaizeners move fast and make things happen: we imagine, develop and build with no limitations. Working here means getting the freedom to explore as you help us create the technology that powers entertainment. Pick #oneteam | Our Culture We each have a role to play in building a company culture we can all trust. We Kaizeners are open, direct and respectful; we support each other to reach our goals as #oneteam. Working here means facing challenges that inspire the team to be on its A-game to get the job done. Level up | Our Growth We know our hard work will take us places. We Kaizeners get plenty of opportunities to supercharge our potential as the company grows, overcoming challenges with the support of our colleagues. Working here means continually finding new boundaries to push and new career horizons to reach. Press Play on Potential! Join our #oneteam
