About us
Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.
At Dyson, we are passionate about taking care of our shoppers and owners. Selling directly to our global customers is central to our business strategy, allowing us to offer exclusive machines and cultivate unique owner relationships that only Dyson can provide. By leveraging our strong brand and customer loyalty, the E-Commerce team for DACH is responsible for driving Dyson’s growth via the online shopping experience.
About the role
As our CRM Manager, you will:
- Define, support, and implement CRM and email campaigns to enhance the owner experience.
- Develop campaign strategies aligned with overall marketing and business goals.
- Coordinate with internal teams and external partners to execute campaigns.
- Ensure campaigns align with brand guidelines and messaging.
- Drive retention strategies and develop programs to increase customer loyalty and reduce churn.
- Advocate for registration initiatives and educate stakeholders about CRM's impact on retention and satisfaction.
- Own and coordinate CRM and email marketing channels, ensuring consistency and effectiveness.
- Develop and execute automated lifecycle and cross-channel marketing campaigns.
- Identify target audiences and create detailed customer segments for personalised marketing through A/B testing and segmentation analysis.
- Continuously analyse and optimise campaign performance, using analytics tools to track key metrics and provide insights for improvements.
About you
To succeed in the role, we expect you to have:
- Experience in campaign execution: Ability to oversee internal and external teams effectively.
- Proficiency in data-driven strategies: at least four years of experience implementing data-driven campaign strategies.
- Expertise in CRM platforms: Specifically, proficiency in Salesforce Marketing Cloud and other relevant tools.
- Innovative digital marketing: Proven track record of implementing innovative digital marketing strategies.
- Proactive problem-solving: Demonstrated ability to proactively solve problems and drive solutions.
- Excellent communication: Clear and concise communication skills, adept at engaging and influencing stakeholders at all levels.
- Adaptability and quick learning: Ability to pick up new activities and adapt to changes in a dynamic environment.
- Attention to detail: Meticulous execution of materials and campaigns with attention to detail.
- Entrepreneurial spirit: Willingness to take risks, deal with ambiguity, and drive continuous improvement.
- Language proficiency: Fluency in English
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education.
Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world.
The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
