CRM Manager – South Asia Corridor

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

As a CRM Manager on the Performance Marketing team, you will be the architectural force behind the lifecycle strategies that drive our South Asia corridor. You will own the end-to-end customer journey for the South Asian diaspora, designing complex, automated pathways that seamlessly guide users from their first onboarding step to becoming high-frequency, long-term senders.

You won’t just be sending emails; you will leverage advanced segmentation and multi-channel orchestration to deliver the right message at the exact right time. By deeply understanding our users' remittance behaviours and optimising funnel conversion, you will directly increase Lifetime Value (LTV) and ensure that sending money to India, Pakistan, or Bangladesh is a deeply engaging, culturally resonant experience.

• Architect Lifecycle Journeys: Design and implement logic-based, multi-touch automation flows targeting onboarding, activation, retention, and churn prevention.

• Orchestrate Multi-Channel Campaigns: Deploy perfectly timed messaging across Email, Push Notifications, In-App Messages, SMS, and WhatsApp to maximise user engagement.

• Drive Hyper-Personalisation: Utilise behavioral data and RFM analysis to build dynamic user segments that tailor the value proposition to specific sender behaviors.

• Optimise the Funnel: Rigorously monitor drop-off points and deploy targeted interventions and A/B tests to recover abandoned transactions and improve conversion.

• Maintain Operational Excellence: Manage the technical execution and database hygiene within enterprise CRM platforms, ensuring strict GDPR compliance and high deliverability.

• Analyse and Iterate: Track weekly performance against core KPIs like Activation Rate, 30-day Retention, and LTV, translating cohort data into actionable growth strategies.

• Highly Analytical: You live in the data and can look at a cohort report to immediately diagnose why retention dropped in a specific month, translating that insight into a targeted campaign.

• Technically Minded: You understand the underlying CRM architecture, comfortably navigating triggers, APIs, and webhooks to ensure flawless data flow between the product and your campaigns.

• Culturally Empathetic: You leverage your understanding of the South Asian diaspora to write clear, conversion-focused copy that genuinely resonates with their unique remittance needs.

• Experimentation-Driven: You never settle for the first draft; you constantly run A/B and multivariate tests on subject lines, creative, and send times to optimize engagement.

• High Ownership: You take full accountability for the user journey, proactively identifying friction points and building automated solutions without waiting for direction.

• Basic experience in CRM or Lifecycle Marketing within a high-growth B2C app environment.

• Deep technical proficiency with enterprise CRM platforms (e.g., Braze, CleverTap, Salesforce Marketing Cloud, Customer.io).

• Proven track record of improving Retention, Onboarding Conversion, and LTV through complex automated workflows.

• Strong understanding of segmentation, cohort analysis, and data-driven funnel optimization.

• Bonus: Familiarity with South Asian markets, plus basic knowledge of HTML/CSS or Liquid/Jinja templating.
  

• Chat with a Talent Partner (30 mins)

• Hiring Manager Interview – Lifecycle Strategy & CRM Architecture (45 mins)

• Case Study Presentation – Funnel Optimization & Campaign Design (60 mins)

• Final Interview – Culture & Cross-Functional Fit (30 mins)

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value.

• Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes.

• Ownership 🤝 We take responsibility for global outcomes, not just local wins.

• Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact.
  

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Diversity & Inclusion at LemFi
To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.

Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.