CRM Manager (m/f/d)

Your responsibilities would include...

• Take ownership of our email marketing activities across all brands and continuously develop them further together with our in-house design and content team

• Create, manage, and optimize high-performing campaigns that strengthen customer relationships and support long-term growth

• Increase customer lifetime value through smart re-order, retention, and cross-selling initiatives

• Design and implement A/B testing strategies to continuously improve customer journeys and key repeat-customer KPIs

• Develop new ideas and initiatives to boost customer loyalty, for example through referral programs, loyalty incentives, or other retention measures

• Identify new target groups and translate insights into effective segmentation strategies and automated workflows

• Drive the strategic development and execution of lead generation measures across the customer lifecycle

• Explore and test new communication channels such as SMS or WhatsApp to create even more relevant and engaging customer experiences

Chances are, you’re a great fit if you...

• Have a degree in a business, technical, or related field such as business administration, economics, or informatics — or bring a comparable qualification

• Have already gained 2–3 years of experience working with a CRM system or marketing automation platform, ideally HubSpot

• Combine strong analytical thinking with a hands-on mindset and enjoy turning ideas into action

• Like working collaboratively across teams and bring a proactive, solution-oriented attitude

• Are fluent in German

• Ideally have a good understanding of marketing and sales processes in the pharmaceutical industry

Important: Official correspondence regarding job applications will always come from an @wellsterhealth.com email address.