The Growth team at Kredivo focuses on maximizing customer lifetime value by driving user engagement and retention. We’re looking for a CRM Manager to take end-to-end ownership of lifecycle CRM and user journey initiatives, including supporting product feature launches, with a focus on optimizing transacting rates through segmentation and personalized targeting.
You’ll combine data-driven insights with creative experimentation to design, test, and scale personalized communications across channels (e.g., push, in-app, email, WhatsApp where relevant) that deepen engagement and encourage repeat behavior.
This role sits at the intersection of Product, Marketing, and Data. You’ll collaborate cross-functionally to build CRM strategies that are customer-centric, measurable, and scalable.
Responsibilities :
- Own CRM strategy & performance for user segments (e.g., activation → first transaction, repeat transaction, churn recovery) with clear targets on transacting rate and retention
- Plan and execute CRM for product feature launches: audience strategy, targeting, messaging, channel orchestration, and post-launch optimization
- Design lifecycle journeys: segmentation, triggers, personalization logic, messaging strategy, and channel mix
- Run rigorous experimentation: hypothesis → test design (A/B) → execution → impact analysis → iteration and scale
- Have an analytical rigor to evaluate the performance of experiments to close the feedback loop and recommend improvements through data and insights
- Stay close to local market reality: leverage Indonesia-specific consumer behavior, cultural nuance, and channel dynamics to craft messaging that resonates
Requirements :
- At least 4 years of work experience in CRM / Lifecycle / Retention / Engagement roles within tech (fintech, e-commerce, marketplaces etc.)
- CRM is a must: proven track record owning lifecycle campaigns or always-on journeys with measurable business impact (conversion/transaction/retention lift)
- Creative + analytical blend: you can craft compelling customer messaging and evaluate performance with rigor (cohorts, uplift, incrementality)
- A personality very focused on getting things done with owner, not renter mindset
- Comfortable with data: Excel/Google Sheets required; SQL is a plus (or strong willingness to learn quickly).
The ideal candidate is a self-starter who will own CRM outcomes end-to-end combining customer empathy and creative messaging with analytical rigor. You’re comfortable with ambiguity, naturally curious, and thrive in a fast-paced environment where you iterate quickly, learn from data, and continuously optimize for lift.
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What We Do
Kredivo Group is Southeast Asia’s leading provider of digital financial services through its brands Kredivo, KrediFazz and Krom. Kredivo is the leading digital credit platform in Indonesia and Vietnam that gives customers instant credit financing for ecommerce and offline purchases, and personal loans, based on real-time decisioning. Kredivo users can buy now and pay later across the entirety of Indonesia’s retail commerce network with one of the lowest interest rates amongst digital credit providers in the country. Krom Bank Indonesia (formerly known as Bank Bisnis Internasional, IDX: BBSI) is the group’s bank entity and the operator of the Indonesian neobank Krom. Kredivo Group is backed by leading financial and strategic investors such as Mizuho Financial Group, Square Peg Capital, Jungle Ventures, Naver Corp, Mirae Asset, Telkom Indonesia and Victory Park Capital among others
