The Role
Lead CRM and customer lifecycle strategy across onboarding, engagement, retention, loyalty, subscriptions, and reactivation. Drive customer lifetime value, repeat purchases, renewals, CRM revenue, and campaign ROI through data-driven omnichannel marketing. Build personalized campaigns using CRM automation platforms, apply segmentation, A/B testing, personalization, and predictive analytics, and collaborate with Product, Engineering, Analytics, Growth, and CX teams while managing the CRM team and Martech platforms.
Summary Generated by Built In
Senior Manager – CRM & Customer Lifecycle | D2C brand (Hyderabad)
- Lead the end-to-end CRM and customer lifecycle strategy across onboarding, engagement, retention, loyalty, subscriptions, and reactivation for Vedix & SkinKraft.
- Drive Customer Lifetime Value (CLTV), repeat purchases, customer retention, subscription renewals, CRM-attributed revenue, and campaign ROI through data-driven lifecycle marketing.
- Build and optimize personalized omnichannel campaigns across Email, SMS, WhatsApp, Push Notifications, In-App Messaging, and Web using CleverTap, WebEngage, Braze, MoEngage, or similar CRM platforms.
- Collaborate with Product, Engineering, Analytics, Growth, and CX teams while leading the CRM team and managing Martech platforms.
Requirements
- 4–10 years of experience in CRM, Customer Lifecycle, Retention, or Growth Marketing.
- Mandatory: Good analytical skills with exposure to SQL, Google Analytics, Firebase, Mixpanel, Amplitude, or BI tools (preferred).
- Experience in D2C, E-commerce, Consumer Internet, Beauty, Wellness, Retail, or FMCG industries.
- Hands-on expertise with CleverTap, WebEngage, Braze, MoEngage, or similar marketing automation tools.
- Strong knowledge of customer segmentation (RFM, Cohort Analysis), A/B testing, personalization, marketing automation, and predictive analytics.
- Strong leadership, stakeholder management, and team management experience.
Skills Required
- 4-10 years of experience in CRM, customer lifecycle, retention, or growth marketing
- Good analytical skills
- Exposure to SQL, Google Analytics, Firebase, Mixpanel, Amplitude, or BI tools
- Experience in D2C, e-commerce, consumer internet, beauty, wellness, retail, or FMCG industries
- Hands-on expertise with CleverTap, WebEngage, Braze, MoEngage, or similar marketing automation tools
- Knowledge of customer segmentation, including RFM and cohort analysis
- Experience with A/B testing, personalization, marketing automation, and predictive analytics
- Strong leadership, stakeholder management, and team management experience
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The Company
What We Do
nHRMS is a strategic human-resources partner providing end-to-end solutions for organizations in the United States and India. Its services span executive search and talent acquisition, performance management, HR advisory, organization strategy, HR technology, leadership development, labor-code compliance, workforce productivity, and learning. The firm supports clients across the employee lifecycle, combining people-first consulting with technology-enabled systems to help organizations scale.
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