CRM Manager (ANZ Market)

Your Adventure Ahead

• Campaign Development & Execution:
• Oversee the CRM calendar for the Australia and New Zealand markets, tailoring strategies to each market’s growth stage and key performance metrics
• Design, schedule, and oversee the execution of all CRM campaigns across multiple channels (email, SMS, in-app, and push notifications)
• Work with the campaigns team to ensure all campaign copy, visuals and content are fully optimised, on brand and deployed correctly
• Support campaigns & BAU campaigns where required


• Analytics & Optimisation:
• Manage day-to-day segmentation of our CRM channels
• Work with the regional CRM team on developing detailed segmentation strategies to customer communications and optimise CRM inventory 
• Monitor, analyse and report weekly campaign performance - share insights with the team and recommend optimisations to achieve target metrics
• Work with the regional CRM team on developing A/B test plans to maximise returns and improve campaign/channel effectiveness


• Collaboration & Stakeholder Management:
• Work closely with the regional CRM team and Marketing Manager ANZ to align CRM efforts with larger business goals 
• Collaborate with regional CRM and data teams to ensure data tracking is accurate and user events are used effectively


• Platform Management & Reporting:
• Understand core capabilities & new product release of key CRM tool (Braze) 
• Proactively provide regular insights to key stakeholders on opportunities for improvement

Essentials to Succeed

• 2+ years of experience in CRM operations, including campaign planning, audience segmentation & analysis
• Hands-on experience with Braze or a similar CRM platform
• Strong analytical mindset with an ability to measure success through data-driven decisions
• Experience with A/B and multivariate testing, and ability to turn insights into actionable improvements.
• Knowledge of email design / app push notification best practices
• End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus
• Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus
• A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities
• Excellent written & verbal communication and collaboration skills, with the ability to work effectively across teams & markets
• Demonstrated use of Generative AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.