CRM & Lifecycle Specialist

Posted Yesterday
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2 Locations
In-Office or Remote
Junior
Edtech • Software
The Role
The CRM & Lifecycle Specialist will develop CRM strategies, design customer journeys, optimize engagement, and automate marketing processes to enhance retention and customer value.
Summary Generated by Built In

AlGooru is hunting for the next generation of Growth talents!

We’re looking for a CRM & Lifecycle Specialist

Who Are We ❓

📚 AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students from all ages and levels (K-12, university, and professionals).

🪙 We've been backed by various local, regional, and international investors including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, family offices, and others.

💡 A Fun Fact about AlGooru is that its name derives from “Guru,” a Sanskrit word meaning a mentor, guide, expert, or master.

The Role Highlights 💡

Main Responsibilities:

  1. Lead the development and execution of CRM strategies to increase customer retention, engagement, and lifetime value.
  2. Design and optimize personalized customer lifecycle journeys across multiple touchpoints.
  3. Utilize data-driven insights to enhance customer communication and automate marketing processes.

A Day In Your Life:

  • Develop and execute CRM strategies to support customer acquisition, engagement, and retention initiatives across various channels (WhatsApp, SMS, push notifications, etc.).
  • Design and optimize customer journeys across different stages, ensuring personalized experiences based on user behavior and segmentation.
  • Work closely with the marketing and data teams to develop meaningful customer segments for targeted messaging.
  • Implement marketing automation workflows to deliver timely, relevant, and personalized communications to users.
  • Regularly monitor and report on CRM and lifecycle campaign performance, identifying areas for improvement to enhance engagement and retention.
  • Work closely with marketing, sales, and product teams to align CRM efforts with broader business objectives and ensure consistent messaging across touchpoints.
  • Utilize our CRM tool (HubSpot) to manage customer data, track interactions, and support lifecycle marketing campaigns​.

Requirements

You’re the CRM & Lifecycle Specialist we’re looking for if you have:

  • Proven experience in CRM management and lifecycle marketing, preferably in EdTech or SaaS
  • Proficient in CRM platforms like HubSpot, with a solid understanding of marketing automation and campaign management
  • Advanced skills in customer segmentation and lifecycle marketing
  • Strong data analysis and reporting abilities to measure campaign success and make data-driven improvements
  • Excellent communication and collaboration skills for cross-functional teamwork
  • Experience with direct communication strategies such as WhatsApp, SMS, and push notifications

 Our application process:

  • Screening & Intro Call (5-10 mins)
  • Chemistry Interview (15-30 minutes)
  • Technical interview 1 (30-60 minutes)
  • Technical interview 2 (30-60 minutes)
  • Offer extended to successful applicants

Benefits

What We Offer You❗

At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:

  • Work from Anywhere
  • No clocking in/out
  • Learn and expense on us!
  • AlGooru Library
  • Vibrant Startup Culture
  • Fast Promotions (like really fast)
  • Coaching & Entrepreneurial Bytes

How to gain extra Gooru points❓

  • Demonstrate your entrepreneurial, hustling, and energetic spirit
  • Prove your ability to take full ownership of your role without the need to be micromanaged
  • Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us.
  • Be extra organized… like extra…

Top Skills

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The Company
HQ: Riyadh
142 Employees
Year Founded: 2021

What We Do

We are relentlessly paving the way for students with personalized, long-term learning solutions, and focusing on 20 key subjects, connecting students with top online and in-person tutors to ensure impactful and transformative education.

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