Job Description
Join our global team as a CRM Lifecycle Specialist – enhance engagement and boost LEGO® membership!
Leveraging data and insights, you'll craft personalized, impactful lifecycle programs that resonate with members at key moments.
Please note the work location is in Copenhagen, Denmark and no relocation assistance is offered for this role.
Core Responsibilities
- Design and implement CRM lifecycle strategies to boost member engagement and retention.
- Analyze data to identify trends and opportunities, using insights to refine CRM campaigns.
- Segment audiences to deliver personalized, relevant messaging.
- Collaborate with the Membership & Personalisation team on broader strategies.
- Develop campaign briefs and partner with the CRM Hub for execution.
- Catalogue and manage CRM lifecycles and trigger programs, prioritising them for development and execution.
Play your part in our team succeeding
As the CRM Lifecycle Operations Specialist at The LEGO Group, reporting to the Director CRM Proposition & Personalisation - you will manage and assist on CRM lifecycles and trigger programmes to deliver reasons to visit and buy across LEGO branded channels, plus also trigger led programmes.
Do you have what it takes?
Are you a positive, problem-solving individual who thrives both in team settings and independently? If you’re driven, good at building relationships, and excel at influencing those around you, we want to hear from you.
We are looking for a candidate who has:
- At least 2 years of experience in CRM campaign operations or a similar role.
- Hands-on experience managing and executing CRM campaigns.
- Familiarity with CRM platforms and tools (Salesforce is a plus).
- Strong project management skills, with the ability to juggle multiple campaigns.
- Great communicator with strong interpersonal skills.
- Detail-oriented and highly organized.
#LI-SG2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
