Responsibilities:
- Coordinate and execute CRM campaigns and communications across multiple brands, markets, products, and customer segments.
- Partner with Content, Design, and BI teams to brief creative, copy, and data requirements and ensure high-quality campaign execution.
- Build and launch campaigns across key channels, including email, push notifications, and direct mail.
- Identify and implement AI-driven solutions to automate CRM workflows, improve efficiency, and enhance customer engagement.
- Develop and execute ongoing testing strategies to optimize campaign performance and communications.
- Partner with BI and Insights teams to analyze and report on campaign results.
- Maintain visibility of current and upcoming lifecycles and campaigns across relevant stakeholders.
- Support Casino and Sports Retention teams with the implementation of new technologies, processes, and testing methodologies.
- Collaborate with Retention and cross-functional teams to continuously improve CRM tools and processes.
We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.
Salary Range: $55,000 - $75,000 USD
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Qualifications Experience Preferred 1+ years’ experience in an iGaming or Sports Betting CRM/Retention role. Knowledge of CRM tools including or like Braze, Adobe Campaign, Optimove and Silverpop/IBM. iGaming and Sports Betting Industry knowledge preferred. Experience in using HTML code preferred, but not required. Proficiency in MS Office (Word, Excel, PowerPoint). Process-focused individual with attention to detail. Ability to manage multiple and changing priorities and adhere to deadlines. Excellent organizational skills and the ability to be self-sufficient and multi-task. Fluent in English with excellent written and verbal communication skills. Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 1+ years' experience in an iGaming or Sports Betting CRM/Retention role.
- Knowledge of CRM tools such as Braze, Adobe Campaign, Optimove, Silverpop/IBM.
- iGaming and Sports Betting industry knowledge.
- Experience using HTML code.
- Proficiency in MS Office (Word, Excel, PowerPoint).
- Process-focused with strong attention to detail.
- Ability to manage multiple and changing priorities and meet deadlines.
- Excellent organizational skills; self-sufficient and able to multi-task.
- Fluent in English with excellent written and verbal communication skills.
What We Do
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.
