At Checkatrade, we’re building the UK’s go-to home improvement marketplace. Every day, we help millions of homeowners find the right tradesperson for the job, fast, fair, and without the faff.
As our next CRM Lead, you’ll be at the heart of how we engage our customers, shaping journeys that are smart, creative, and impossible to ignore. You’ll take ownership of our CRM strategy, combining technical mastery of Braze with big-picture thinking to deliver multi-channel campaigns that grow our app audience and boost customer loyalty. This isn’t just about sending emails, it’s about building lifecycle experiences that transform how customers connect with us.
Forget long lists, here’s what you’ll actually spend your time on:
Owning and shaping our CRM roadmap, creating campaigns across email, SMS, push, and in-app that set the standard for creativity and impact.
Getting under the skin of our customer journey and product to supercharge existing comms and launch automated lifecycle programs.
Driving app-first engagement, embedding CRM into every customer touchpoint to fuel booking growth.
Championing a test-and-learn mindset - smarter segmentation, standout creative, and continuous optimisation through data and reporting.
Working closely with Marketing, Product, Engineering, and Data to deliver campaigns that hit both customer needs and commercial goals.
Mentoring and leading on CRM best practice, helping the team push boundaries and stay ahead of the curve.
It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:
Experience in a CRM leadership role, blending strategy and hands-on execution.
Deep knowledge of Braze (or similar platforms like Salesforce or Optimove).
Confidence with HTML, CSS, Liquid logic, and SQL for personalised, responsive campaigns.
A proven track record of building multi-channel journeys and automated lifecycle flows.
Experience in driving app audience growth and lifecycle optimisation.
A customer-first mindset with passion, curiosity, and the ability to thrive in a fast-paced environment.
Comfort with weekly reporting and data-led decision making.
We believe great work deserves great rewards. Here’s just a taste:
Competitive salary + annual bonus
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week’s paid charity leave and much more!
How we’ll get to know each other:
Screening call with one of our Talent Acquisition Partners
1st stage interview with our Director of Performance Marketing
2nd Stage interview including case study with our Director of Performance Marketing and Chief Marketing Officer
If you require any reasonable adjustments during our interview process, please discuss them with your Talent Acquisition Partner.
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box
About us
We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.
We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Top Skills
What We Do
Checkatrade is one of the UK’s top online marketplaces for home improvements and repairs.
Our mission is to be the trusted foundation of every home by connecting people with trades and tools to make home improvements easy – because we believe safe and happy homes improve lives, support livelihoods, and build communities.
From our humble beginnings in 1998 to becoming a national household name, we’re on an exciting journey. For more than 25 years Checkatrade has stood for reputation and raising standards – whether that is for our trade members, consumers, or our colleagues. We think big and are passionate about changing the face of home improvements and repairs.
Today, we are a modern online marketplace and a force for good. We strive every day to support people to improve their homes and we don’t settle for the status quo – we are evolving, innovating, and growing.
With generous investment from private equity partners Brookfield, we have an ambitious growth plan and a robust roadmap to get there. Led by our values – Be All In, Always Customer Obsessed, Get It Done, Be Bold, and Do The Right Thing – we are 500 high-performing individuals working across the UK, with high-spec offices in London and Portsmouth.
We are here to be the best and inspire others to do the same, and to get there we need exceptionally talented, bright, and driven people – so if that sounds like you, you couldn’t join at a better time!
