CRM Lead

Hybrid working: 2 days a week in the office

The Role

Reporting to the CRM Manager you will be a senior member of the team, who has a complete understanding of the customer base, products, and the onsite experience. You will help lead and enhance the overall CRM strategy for LiveScore Bet across multiple markets.  Keeping the customer at the heart of everything we do, you will be naturally analytical, driving effective segmentation, testing and commercial reporting across all campaigns.  

This role will be very fast paced, yet rewarding and challenging. If this is something that drives you, read on! 

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and our passion drives us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities 

• Drive our key metrics by leading the development of customer journeys using an omni-channel approach .

• Define user segmentation, size opportunities, prioritise initiatives and implement flows and campaigns that will drive incremental growth and deliver against our KPIs. 

• Help to set customer targets laddering up to business ambitions and ensure deliver of key metrics (e,g. frequency/retention). 

• Collaborate with internal stakeholders to ensure the customer experience carries through into the onsite journey and that we have clear and consistent alignment on experiments taking place. 

• Methodically plan CRM campaigns in conjunction with the promotional planner, sporting calendar and product launches. 

• Work closely with external stakeholders of different teams to build a cohesive collaboration and drive consistent customer experience. 

• Lead weekly campaign reporting and commercial analysis, confidently dissecting the data, providing recommendations and key takeaways. 

• Establish and develop best working practices and processes. 

• Training and mentoring along with building skill sets of existing team members   

Skills, Knowledge and Experience

• Proven omnichannel CRM experience. 

• Knowledge of online gaming products and the online Sportsbook and Gaming in European markets is essential (Netherlands and/or Bulgaria advantageous) 

• Highly customer-centric with a good understanding of CRM strategies and practices 

• Applied understanding of lifecycle development and optimisation 

• Extremely organised with a passion to drive optimisation through quantitative and qualitative insight 

• Excellent with time management and ability to multitask 

• Self-motivated with exceptional stakeholder management skills 

• Data focused and ROI driven  

What can we offer? 

• Company Performance bonus
• Hybrid working for all staff with flexible working opportunities
• Private Healthcare scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised gym membership
• Virgin Family – access to exclusive Virgin offers and experiences
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Daily snacks, quality coffee, soft drinks and regular socials