CRM Lead

• Own CRM strategy and execution for LATAM, with Argentina as the core market;

• Build and manage lifecycle campaigns across all communication channels;

• Design and test bonus mechanics;

• Segment the player base by deposit behavior, NGR, and activity, and personalize offers accordingly;

• Track retention, reactivation and other metrics with BI, and adjust strategy based on data;

• Manage and mentor CRM team members, if applicable, setting priorities and reviewing campaign work.

• 3+ years of CRM experience in iGaming, ideally across both casino and sportsbook verticals;

• Experience using WhatsApp as a primary CRM channel, not just email;

• Practical experience with CRM automation platforms;

• Data literacy: being able to understand reports and act on them;

• Understanding of bonuses and mechanics;

• Experience managing multiple brands;

• Experience leading teams;

• Upper-intermediate level of English, Spanish is a strong advantage.

• Analytical, numbers-first thinking, driven to understand why something worked;

• Full ownership of campaigns and outcomes, following through without needing to be asked;

• Steadiness and adaptability in a fast-moving regulatory and economic environment;

• Clear and direct communication;

• Strong cross-functional collaboration;

• Organizational structure, able to handle multiple campaigns and deadlines without losing quality;

• Proactivity: flagging risks and opportunities early rather than waiting to be asked.

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.