Silver Bell Group is hiring on behalf of our client, a
leading international company in the FMCG industry. We are looking for an
experienced CRM Lead to join their team in Belgrade and take ownership of CRM
campaigns, customer journeys, and marketing automation initiatives.
Responsibilities:
- Managing
the end-to-end execution of CRM campaigns and customer journeys, including
planning, deployment, testing, and quality assurance
- Coordinating
with global and local teams to ensure timely and successful campaign execution
- Developing
and refining customer segmentation strategies based on customer data
- Monitoring
campaign performance, analyzing results, and identifying opportunities for
optimization
- Testing
new tools, formats, and approaches to improve customer engagement and campaign
effectiveness
- Collaborating
with cross-functional teams to design and deploy customer-focused campaigns
- Driving
continuous improvement across CRM campaigns and customer journeys
Requirements:
- Minimum
5 years of experience in marketing automation, CRM, or similar roles
- Strong
hands-on experience with Salesforce Marketing Cloud (SFMC), CRM campaigns, and
customer journeys
- Experience
with HTML, Figma, Workfront (ticketing), and project management skills
- Data-driven
mindset with experience in campaign performance analysis and optimization
- Strong
stakeholder management skills across global and local teams
- Excellent
attention to detail and proactive approach to innovation and continuous
improvement
- German
language is a strong plus; SQL, Power BI, and SFMC certification are additional
advantages
What
We Offer:
- Work
with a leading international FMCG company
- Hybrid
working model in Belgrade, with occasional office presence
- International
and collaborative working environment
- Opportunities
for professional and career development
- Competitive
salary package
- Opportunity
to work with advanced CRM and marketing automation technologies
Skills Required
- Minimum 5 years of experience in marketing automation, CRM, or similar roles
- Hands-on experience with Salesforce Marketing Cloud, CRM campaigns, and customer journeys
- Experience with HTML, Figma, Workfront, and project management
- Experience analyzing and optimizing campaign performance
- Strong stakeholder management skills across global and local teams
- Excellent attention to detail and a proactive approach to innovation and continuous improvement
- German language proficiency
- SQL experience
- Power BI experience
- Salesforce Marketing Cloud certification
What We Do
Silver Bell Group is a nearshore business process outsourcing provider helping global companies streamline sales and customer experience. Founded in 2014, it builds dedicated teams in South and East Europe that operate as extensions of clients’ businesses. Its tailored services span customer engagement, sales, lead generation, technical support, finance and back-office operations, marketing, talent management, and customer acquisition and retention.
