CRM Lead (m/f/d)

About Redcare Pharmacy:

As Europe's leading online pharmacy, Redcare Pharmacy is driven by our dedicated teams and the latest innovations. We strive to create a pleasant and collaborative working environment in which every employee feels comfortable and is happy to contribute to our vision: "Until every human has their health". If you are looking for a meaningful career that matches your values, join our team and start your #Redcareer today.

About the Role:

You are a Lead CRM Manager within our CRM Department for Belgium. You drive the CRM strategy for the Belgian market, with a focus on personalization, automation, and data-driven customer engagement.

You work closely with cross-functional teams to optimize the customer journey, implement impactful CRM initiatives, and contribute to sustainable growth and commercial success at Redcare Pharmacy.

About your tasks:

• You take responsibility for the existing customer strategy and its development potential for the Belgium market, with a focus on personalization and automation.

• You are responsible for achieving revenue targets, planning advertising budgets, and implementing CRM measures in Belgium.

• You keep an eye on the holistic customer journey across all marketing channels.

• You plan email, push and print activities, as well as campaigns and promotions.

• You ensure regular KPI monitoring and reporting – especially regarding activation rates, repurchase rates, and average basket values across different customer segments, as well as channel KPIs.

• You define and optimize cross-departmental processes.

About You:

• You have several years of CRM experience in a fast-paced e-commerce environment and have also gained initial leadership experience.

• You value customer centricity and place the customer at the heart of your decisions.

• You enjoy analytical work and stand out through a conceptual, structured, and solution-oriented way of working.

• You have experience working with ESP tools and a CDP, and you are also familiar with print marketing activities.

• You are fluent in both English and Dutch; fluency in German and French is considered a plus.

About your benefits:

To provide you with the best possible support for your individual needs – whether it's leading a healthy lifestyle, having enough time for your family or developing your skills – we offer you a wide range of location-specific benefits:

• Sport: Your well-being is our top priority. That's why we offer you a discount at Sportoase, where you can exercise and find balance.
• Mental health: Get quick and professional help from nilo psychologists if you feel overwhelmed in your private or professional life. Completely anonymous and free of charge.
• Working from home: We work with a few fixed anchor days at the office. If your work does not require you to be present at the office, we can determine the location from which you work on an individual basis – this can even be anywhere in the EU for up to 20 days per year.
• Mobility: We provide a travel allowance for your daily commute, whether you use your own car or public transport. This allowance is paid on top of your salary.
• Personal development: We are keen to promote your professional future and therefore offer various training courses, both internally and through external partners.