To drive repeat purchase and retention among Buyers through high-performing newsletters and lifecycle campaigns. This role blends creative execution with a strong analytical mindset. The ideal candidate will combine a deep understanding of CRM channels with cross-functional collaboration and a passion for data-driven marketing that delivers measurable results.
Key Responsibilities:
• Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.
• Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.
• Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.
• Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.
• Design and execute A/B and multivariate tests to refine content, targeting, and strategy.
• Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.
• Identify and implement opportunities to enhance lifecycle journeys and automation.
• Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.
Essential Competencies / Skills:
• 4+ years of CRM or email marketing experience in B2C or eCommerce
• Strong analytical mindset; confident using data to optimise campaigns
• Experience in both newsletters and lifecycle/automated campaigns
• Proficient in Power BI or similar tools, and ESP reporting
• Skilled in Marigold Engage+ (Cheetah) or comparable ESPs
• Strong segmentation and personalisation knowledge
• Familiar with HTML for email build and QA
• Excellent project management and organisational skills
• Fluent in English (spoken and written)
Desired Skills:
• Experience in A/B testing and experimentation
• Fluency in an additional European language (Spanish, French, Italian, German, Dutch)
Key Outcomes:
• Increased repeat purchase rate among Buyers
• High-performing, insight-led newsletters and lifecycle campaigns
• Improved CRM KPIs (engagement, conversion, retention) through testing and optimisation
• Clear, actionable insights that shape the future Buyer CRM strategy
Top Skills
What We Do
Believing that life is more fulfilled through experiences than physical goods, Smartbox Group invented the concept of experience gifts, to offer unforgettable memories. In a world where people are more than ever looking for time for themselves, and are seeking meaningful relationships, offering someone the possibility to experience something rather than offering a material gift is the most valuable and thoughtful way to tell your loved ones you love them. At Smartbox Group, all our energy and creativity are focused on the idea of providing the most beautiful gift to offer and to receive 🎁
With nearly 15,000 different products in various leisure themes : Stays, Wellness, Adventure, Gastronomy… we allow people to enrich their lives with moments of sharing, moments of emotions and unforgettable memories, by living experiences or by offering them.
Living more than owning, sharing more than having is more than ever a fundamental trend in our society and that is exactly what we offer at Smartbox Group.
Present in 11 countries, with 7 million experience gifts sold per year for an annual business volume of nearly 500 million euros, Smartbox Group employs 1,100 people in Europe and more than 41,000 European partners trust us (hotels, restaurants, wellness centres, oudoor activities…).
Do you also want to inspire people to experience life ? Join the pioneer & European leader of experience gifts!
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