Come on board with Neo Group! Here's your chance to stir things up in the scene with us. We're not just expanding; we're revolutionising the entire game, mastering profitability with every new venture. But you know what truly fuels our drive? It's people like you.
Neo Group is on the lookout for a CRM Gamification Manager to join our Marketing Team in Minsk, Belarus.
Responsibilities:
- Own and evolve the gamification and loyalty roadmap offers and communication;
- Plan and execute daily, weekly, and monthly loyalty campaigns aligned with player engagement metrics;
- Tailor gamified experiences (VIP, retention, returning, etc.);
- Set up and manage campaigns and journeys in FastTrack CRM, using real-time data triggers;
- Create and automate targeted communications via email, SMS, push, and onsite;
- Coordinate with content/design teams to deliver creative and content campaigns materials;
- Track campaign progress, success metrics, and maintain communication calendars;
- Analyze campaign and gamification performance (retention, participation, bonus cost vs GGR, etc );
- Run A/B tests and optimize engagement and conversion rates;
- Collaborate with analytics to maintain reports and dashboards;
- Work closely with Product, VIP team on joint initiatives;
- Collaborate with developers and QA for implementation of gamification logic;
- Act as an internal expert and advocate for CRM gamification best practices.
- Previous experience in CRM coordination or a similar role;
- In-depth understanding of the casino and sports betting sectors;
- Strong skills in interpreting data and making informed decisions;
- Strong leadership skills with experience in managing and mentoring teams;
- Proficiency in CRM tools (Braze, Optimove, FastTrack, or similar);
- Experience working with customer segmentation, automation, and personalized campaigns;
- Familiarity with A/B testing and campaign optimization techniques;
- Data-driven mindset, with strong analytical and reporting skills;
- Understanding of customer segmentation and lifecycle strategies;
- Ability to work independently and as part of a team, managing multiple projects simultaneously;
- Proactive approach with excellent problem-solving abilities;
- Strong organizational skills with a keen eye for detail;
- Excellent written and verbal communication skills in English and Russian;
- Focused on achieving objectives and driving results;
- Ability to adapt to a fast-paced environment and evolving industry trends;
- Strong interpersonal skills to work effectively with cross-functional teams;
- Creative thinking to develop innovative CRM strategies.
- Enjoy 3 health days to focus on your well-being.
- Take advantage of 25 paid calendar vacation days to explore, relax, and unwind.
- Get a $30 net per month sports compensation to stay active and healthy.
- Benefit from top-notch medical insurance for peace of mind.
- Indulge in a variety of snacks available in the office.
- Join us for exciting corporate events that foster team spirit and fun!
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What We Do
Neo Group encompasses a portfolio of companies offering B2B services in marketing, technology, data analysis, customer support, HR, and compliance. Headquartered in Malta, our teams are strategically located across Europe, Southeast Asia, and Africa. Our mission at Neo Group is straightforward: to drive profitability and expansion in every market we enter. Yet, beyond financial goals, we prioritize creating an environment where individuals thrive. We aim to expand our presence globally while empowering our team members to reach their fullest potential.
