CRM Executive

We are looking for a CRM Executive to support the CRM Manager and work alongside other CRM Executives on Brand communications at Harrods. These communications will be delivered via email, direct mail, SMS or push notifications and will deliver against both customer and business requirements in a fast-paced environment

About The Role

As the CRM Executive you will lead of responding to briefs with the wider teams (Marketing, Creative etc), ensuring the plan is delivered on time and reported on, and commercial targets are top of mind. The role will also see you take full ownership of the assigned CRM campaigns, to deliver on the current channel roadmap as well as well as support the Manager in the development of new campaigns

Job Responsibilities include;

• Support the definition of the customer targeting for each campaign & communication according to their objectives and building the targeting in ESP for higher tier campaigns
• Own the email AB testing plan and work with the Partnerships team to identify opportunities to optimise campaigns
• Actively use reporting, analysis and insight to develop and optimise Brand campaigns
• Work with other stakeholders to continuously improve campaign segmentation and flows to work for the business needs
• Responsible for the execution and troubleshooting of the Direct Mail channel, including Magazine and branded postal communications, ensuring timely delivery and brand consistency

About You

The ideal candidate must be adaptable to change, take initiative, very skilled in multi-tasking and excellent communicator as the role involves working with various teams in the business from Marketing to Creative, Insights, IT, Loyalty and Partnerships. It Is important that you have previous experience in supporting with a strategy for one or more CRM Channels (Email, SMS, Push or Direct Mail) as well as campaign execution and segmentation.

You will also have the following.

• Good understanding of ESPs and Google Analytics - Experience with Emarsys or similar ESP is essential
• Understand email best practises and GDPR - be an expert within the team
• Experience in project managing/highly organised to manage a busy calendar
• Clear Communication both written and verbal
• Ability to work under pressure with quick turnaround times

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business. 

In return you’ll receive an excellent benefits package, including a company pension, flexible working, 25 days’ holiday, and your birthday off, up to 33% in-store discount (including across our food hall and restaurants), and a season ticket loan.

Uniquely You 

Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply. 

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or follow us on Instagram @togetherharrods

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