CRM Executive

Posted 16 Days Ago
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Manchester, Greater Manchester, England
In-Office
Junior
Insurance
The Role
As a CRM Executive, you will create and optimize effective CRM campaigns using Braze, analyse data for improvements, and support the marketing team in driving growth.
Summary Generated by Built In
Company Description

Ready to join a team that's leading the way in reshaping the future of insurance? Here at esure Group, we are on a mission to revolutionise insurance for good!

We’ve been providing Home and Motor Insurance since 2000, with over 2 million customers trusting us to keep them covered through our esure and Sheilas’ Wheels brands. With a bold commitment for digital innovation, we're transforming the way the industry operates and putting customers at the heart of everything we do.

Having completed our recent multi-year digital transformation, we’re now leveraging advanced technology and data-driven insights alongside exceptional service, to deliver personalised experiences that meet our customers ever-changing needs today and in the future.

Job Description

We are currently recruiting for 2 CRM Executives to join our dynamic Marketing team on 6 - 9 month secondments.

The role delivers effective CRM campaigns through hands-on Braze experience, including building templates, canvases, and liquid logic for email and SMS. You will analyse data to identify winning variants, support marketing teams across all Braze channels, and explore new use cases that drive growth. By proactively identifying improvements and testing Braze Beta features, you will help advance the platform and enhance overall customer engagement.

What you'll do:

  • Good working knowledge with Braze building templates and campaigns, with a strong understanding of canvases and liquid logic and proven examples of using them for both email and SMS.
  • Able to complete data analysis and establish winning variants from ongoing optimisations
  • Support the wider Braze team and look for new opportunities to continue to develop the braze platform.
  • Consider new uses cases and support marketing team to deliver growth initiatives
  • Work closely with the marketing team and transactional teams to deliver campaigns across all Braze channels, including Email, SMS, and Web
  • Proactive problem solver, able to self- identify problems and tasks, with an aim for improving the CRM platform
  • Strong desire to develop, and open to testing Braze Beta products and developing new use cases for emerging features.

Qualifications

What we would love you to bring:

  • Hands on experience using the Braze platform, qualifications preferred
  • Experience using tools such as Mixpanel, Databricks, Tableau, Jira or equivalents
  • Analytical and commercial with a trading mindset
  • We’d also like to hear if you have…
  • Experience of working in a regulated environment
  • A creative and inspired mindset with some UX experience

Additional Information

What’s in it for you?:

  • Competitive salary that reflects your skills, experience and potential.
  • Discretionary bonus scheme that recognises your hard work and contributions to esure’s success.
  • 25 days annual leave, plus 8 flexible days and the ability to buy and sell further holiday.
  • Our flexible benefits platform is loaded with perks to choose from, so you can build a personal toolkit to support your health, wellbeing, lifestyle, and finances.
  • Company funded private medical insurance for qualifying colleagues.
  • Fantastic discounts on our insurance products! 50% off for yourself and spouse/partner and 10% off for direct family members.
  • We’ll elevate your career with hands-on training, mentoring, access to our exclusive academies, regular career conversations, and expert partner resources.
  • Driving good in the world couldn’t be more important to us. Our colleagues can use 2 volunteering days per year to support their local communities.
  • Join our internal networks and communities to connect, learn, and share ideas with likeminded colleagues.
  • We’re a proud supporter of the ABI’s ‘Make Flexible Work’ campaign and welcome you to ask about the flexibility you need. Our hybrid working approach also puts you in the driving seat of how and where you do your best work.
  • And much more; See a full overview of our benefits here Reward and benefits | Esure Group PLC

We are committed to creating an inclusive and diverse workplace where everyone feels valued, respected, and empowered. We celebrate individuality and create spaces where unique backgrounds and experiences can come together. We believe that diverse perspectives drive innovation, in turn enabling us to better serve our customers, community and build a stronger organisation. Our commitment to inclusion extends to every part of our business, from hiring practices to professional growth opportunities, ensuring equal access and support for all.

Top Skills

Braze
Databricks
JIRA
Mixpanel
Tableau
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The Company
HQ: Reigate
1,152 Employees
Year Founded: 2000

What We Do

We’re on a mission to fix insurance for good. We want to ensure esure is a great place to work for our brilliant colleagues who are working to achieve this ambition, whilst providing fantastic service to our car, home and travel insurance customers. Our people are our strength. Strong insurance heritage and expertise is enhanced by a diverse range of colleagues with proven track records in some of the most technologically advanced and customer focused industries. About esure offers customers a world-class digital experience together with human service when it’s needed most. All our teams are ready to support our customers across 2.5 million car, home and travel insurance policies. Our expertise and use of industry leading technology, data and insights deliver a more personal and intuitive experience to our customers. We are working to be a force for good in the communities where we operate and for our planet. We are playing our part in tackling climate change, reducing our own carbon footprint and supporting our customers in transitioning to electric vehicles. Background Founded in 2000, esure Group plc is a leading, customer focused personal lines insurer. We are one of the UK’s leading providers of Motor and Home insurance products through the esure and Sheilas’ Wheels brands. Our insurance brands support customers on over 2.5 million policies in the UK market. People Our people mission is simple: we aim to make esure a great, progressive & innovative place to work for colleagues committed to delivering fantastic products, service and experiences for our customers.

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