CRM Executive

Posted 5 Days Ago
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London, Greater London, England
In-Office
Junior
Gaming
The Role
The CRM Executive is responsible for executing CRM campaigns, ensuring alignment with acquisition goals, managing campaign quality, and conducting initial performance analysis.
Summary Generated by Built In

Soho, London

Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a trial, to be reviewed in 2026.
The Role

As a CRM Executive in the LSM & Convergence team, you will play a big role in driving conversion of LiveScore Media users into LiveScore Bet customers. You will be hands-on in the day-to-day execution of CRM campaigns, covering briefing, operations, QA, reporting, and initial analysis, with a strong focus on campaign performance and user conversion.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting, and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities 

  • Campaign Build & Deployment: Create, set up, and launch CRM campaigns across relevant channels, ensuring timely delivery and alignment with acquisition goals.
  • Campaign Briefing: Produce accurate and comprehensive briefs for campaigns, ensuring clear communication with creative, technical, and operational teams.
  • Sprint Planning: Actively participate in campaign sprint planning to prioritise workstreams and deliverables.
  • Campaign QA: Ensure all campaigns are fully tested before launch, checking creative, targeting, and delivery accuracy.
  • Campaign & Channel Testing: Support experimentation across channels and formats to optimise conversion performance.
  • Basic Campaign Analysis: Conduct first-level analysis, focusing on conversion KPIs (registrations, first-time deposits, engagement) and conduct initial analysis to flag insights or anomalies.

Skills, Knowledge and Experience

  • Proven experience in CRM, digital marketing, or similar roles.
  • Strong organisational and time management skills.
  • Proactive, with a hands-on approach to problem-solving.
  • Good attention to detail and ability to follow processes.
  • Basic Excel/Google Sheets skills and willingness to learn new CRM and reporting tools.

What can we offer? 

  • Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a trial, to be reviewed in 2026
  • Company Performance Bonus
  • Flexible Working Agreements where applicable
  • Private Healthcare Scheme + Employee Enhanced Assistance
  • Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
  • Subsidised Gym Membership
  • Annual Travel Card Loan & Ride to Work Scheme
  • Life Assurance (x3 salary)
  • Contributory Pension Plan
  • Virgin Family: Giving you access to exclusive Virgin offers and experiences
  • Thursday drinks in the office and regular socials

Top Skills

CRM
Excel
Google Sheets
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The Company
695 Employees

What We Do

Welcome to LiveScore Group. We are home to LiveScore, LiveScore Bet and Virgin Bet, three of the most exciting brands in the sports and gaming industries today. Whether it is LiveScore delivering real-time sports scores or free-to-air live streams to its global userbase, or LiveScore Bet and Virgin Bet offering innovative and trusted sportsbook betting opportunities, we bring our audiences closer than ever to the sports they love with our best-in-class products. This is a truly exciting time to consider joining our team within the LiveScore Group. Across our core brands at LiveScore, LiveScore Bet and Virgin Bet we are offering the chance to work in the heart of the sport industry, as we look to quickly expand our successful, privately-owned business. With offices and roles based in London, Stoke, Galway, Vienna, Gibraltar, Lagos and Malta our staff are part of a truly international business that is training and growing together, and empowered to build a bright and rewarding future.

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