CRM Executive – LiveScore Bet

Stoke-on-Trent
Hybrid working: 2 days in the office per week

The Role

Reporting to the CRM Manager, you will be a key member of the CRM team, responsible for the hands-on execution of our customer communication strategy. This strategic role is focused on designing and optimising personalised, data-driven CRM campaigns that support customer engagement, retention, and revenue growth for LiveScore Bet.

You will work closely with the wider CRM team and internal stakeholders to ensure campaigns are timely, relevant and aligned with the sporting calendar and our promotional roadmap. This is a fast-paced, hands-on role that is both challenging and rewarding, ideal for someone passionate about sports and looking to build a career in CRM by making a direct impact on business performance.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities 

• Design multi-channel CRM campaigns (email, push, in-app, SMS, Rich Inbox) in line with daily sporting events, product updates, and promotional launches.
• Create detailed CRM campaign briefs outlining campaign objectives, audience, channels, content, and KPIs.
• Briefing to other departments to ensure the correct assets are available for CRM campaigns (Promotions, Design, Insights).
• Own the day-to-day execution of BAU campaigns and ad hoc initiatives.
• Factor in personalisation, segmentation, and dynamic content in campaigns.
• Ensure all CRM campaigns are QA’d, tested, and deployed accurately and on time.
• Escalate issues with CRM tools or performance to relevant internal teams.
• Liaise with Marketing, Content, Legal & Compliance, Promotions and Design[DL2.1] to ensure alignment on assets, copy, and delivery timelines.
• Inform Customer Services (CS) of campaign details and updates to ensure readiness for incoming user queries.
• Contribute to weekly reporting on campaign performance and KPIs (e.g. open/click rates, daily actives, conversion, turnover).
• Monitor performance of audience behaviour against KPIs to identify opportunities for targeting.
• Conduct analysis on campaign performance by product or event (e.g. game-specific vs. general casino).
• Present key takeaways and learnings to the CRM Lead and wider team.

Skills, Knowledge and Experience

• Competent in managing multi-channel campaigns (email, push, SMS, Rich Inbox).
• Comfortable using Excel for data analysis and reporting.
• Comfortable working with campaign briefs, marketing calendars, and QA processes.
• Understanding of CRM personalisation, segmentation, and customer journey optimisation.
• Experience using a CRM platform (Xtremepush experience advantageous but not required).
• Keen interest in sports, particularly football, and the sporting calendar.
• Highly organised and detail-oriented, with the ability to manage multiple campaigns simultaneously.
• Excellent communication skills, able to collaborate effectively with cross-functional teams.
• Analytical and inquisitive — eager to understand what drives campaign performance.
• Proactive and accountable, with a strong sense of responsibility for timely and high-quality delivery.
• Enthusiastic about learning and development in a fast-paced CRM environment.

What can we offer? 

• Company Performance Bonus
• Hybrid working for all staff with flexible working opportunities
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Daily snacks, quality coffee, soft drinks and regular socials