We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 17 markets with 2 brands (Betano & Stoiximan).
We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.500 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let's start with the role
As a CRM Executive, your primary responsibility will be to support the planning and execution of the CRM strategy for our Sportsbook and Slots products across various channels. You will play a key role in enhancing customer engagement, increasing the number of active players, and achieving retention, reactivation, and cross-sell objectives for our Sportsbook and Slots members.
As a CRM Executive (German Speaker) you will:
- Contribute to the development of a comprehensive, data-driven CRM strategy tailored to the German market, focusing on sportsbook and our slots products, both locally licensed.
- Assist in the ownership and implementation of the CRM plan for Germany, ensuring alignment with local compliance, market conditions, and competition.
- Collaborate with the CRM Strategy Team at our Athens HQ to fine-tune automated lifecycle journeys, providing updates on market insights, competition intelligence, and best practices.
- Participate in the planning, development and execution of localized, personalized campaigns using various customer channels, such as onsite messaging, email, messaging, and social media.
- Assist in the development process of creatives, ensuring a customer-centric focus from brief to delivery to enhance customer engagement and response.
- Contribute to ongoing customer segmentation efforts in the market, identifying insights and targeting specific customer segments with relevant campaigns.
- Assist in identifying customer touchpoints and ensuring appropriate actions and communications are implemented.
- Stay updated on advertising standards and consumer protection laws and standards.
- Monitor and report on competitor activity within the local market.
- Provide regular reports to the CRM Manager on the success of campaigns
What you’ll bring:
- A minimum of 1-2 years of working experience in CRM, lifecycle management, or marketing.
- Experience in the iGaming industry (Sportsbook or Casino) will be considered a plus.
- Demonstrated ability to contribute to the development and implementation of a campaign strategy based on an understanding of customer needs and profiles.
- Familiarity with extracting customer insights from data.
- Strong organizational, planning, and prioritization skills with attention to detail.
- Exposure to implementing, driving, and executing multi-channel campaigns.
- Experience with CRM tools such as Adobe Campaign, Salesforce CRM
- Experience with Optimove will be considered a plus but is not necessary
- Native German speaker with good English skills.
Kaizen Gaming Perks
- 🕑 Hybrid way of working
- 🏃 A buddy will support you with your onboarding
- 💸 Competitive pay & bonus scheme
- 👩⚕️ Private health insurance for you and your family
- 💰 Monthly meal allowance
- ⭐Developmental 360° feedback framework
- 📚 Unlimited access to Udemy & continuous training
#LI-Onsite
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Top Skills
What We Do
Kaizen Gaming is one of the biggest and fastest growing GameTech companies in the world. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world. We operate two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employ more than 2,200 people across three continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment. Why work with us Tech the Ride | Our Adventure We have made it our quest to shape and influence the GameTech industry globally. We Kaizeners move fast and make things happen: we imagine, develop and build with no limitations. Working here means getting the freedom to explore as you help us create the technology that powers entertainment. Pick #oneteam | Our Culture We each have a role to play in building a company culture we can all trust. We Kaizeners are open, direct and respectful; we support each other to reach our goals as #oneteam. Working here means facing challenges that inspire the team to be on its A-game to get the job done. Level up | Our Growth We know our hard work will take us places. We Kaizeners get plenty of opportunities to supercharge our potential as the company grows, overcoming challenges with the support of our colleagues. Working here means continually finding new boundaries to push and new career horizons to reach. Press Play on Potential! Join our #oneteam
