JOIN OUR TEAM
BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.
With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.
Great people, bold ideas, and a sharp focus on user experience set us apart
Purpose
We are looking for a CRM Executive to execute and optimize CRM campaigns across multiple lifecycle stages while supporting the development of regional CRM initiatives. This role is responsible for delivering high-quality automated campaigns, identifying optimization opportunities through data, and collaborating with cross-functional teams to improve customer engagement and business performance.
In This Role, You'll
- Execute and manage CRM campaigns across multiple lifecycle stages, ensuring timely delivery and consistent customer experiences.
- Build, monitor, and optimize automated customer journeys across email, push notifications, SMS, and other CRM channels.
- Support the implementation of lifecycle strategies by translating business objectives into effective CRM campaigns.
- Develop customer segmentations using behavioral, transactional, and lifecycle data.
- Configure and optimize trigger-based communications based on customer behavior and real-time events.
- Monitor campaign and journey performance, identifying optimization opportunities through data analysis.
- Execute A/B tests and other experimentation initiatives, providing recommendations based on results.
- Ensure CRM communications are accurate, consistent, and aligned with brand guidelines.
- Identify process improvements and contribute to the continuous evolution of CRM best practices and automation capabilities.
We're Looking for Someone Who Brings
- 2+ years of experience in CRM, Lifecycle Marketing, Marketing Automation, or Email Marketing.
- Hands-on experience with marketing automation platforms such as Optimove, Salesforce Marketing Cloud, Braze, or similar.
- Experience building and managing automated CRM campaigns and customer journeys.
- Solid understanding of customer lifecycle management and segmentation principles.
- Experience working with behavioral triggers and personalized communications.
- Strong analytical skills with experience measuring campaign performance and translating insights into improvements.
- Experience working with A/B testing methodologies.
- Comfortable working with data to support decision-making and campaign optimization.
- Experience collaborating with cross-functional stakeholders.
- Intermediate to advanced English, both written and verbal.
Bonus Points if You Also Have
- Experience within betting, gaming, fintech, e-commerce, or other high-frequency transactional industries.
- Experience working with personalization tools or recommendation engines.
- Familiarity with customer experience (CX) principles.
- Exposure to product event tracking and customer behavioral data.
- Portuguese language skills, written and verbal.
How We Do Things
- You take ownership of your work and consistently deliver high-quality CRM campaigns.
- You proactively identify opportunities to improve performance rather than simply executing requests.
- You balance attention to detail with speed in a fast-paced environment.
- You communicate effectively with multiple stakeholders and know how to prioritize competing requests.
- You enjoy working with data, experimenting with new ideas, and continuously improving customer experiences.
- You are collaborative, curious, and comfortable working in a dynamic regional environment.
We expect every team member to live our values
Accountability & Ownership – Take charge, own your craft
Reliability – Deliver with quality and consistency
Teamwork – Collaborate, challenge, and grow together
Winner Spirit – Compete with purpose and grit
Wellbeing – Build a career that energizes you
Curiosity & Innovation – Keep questioning. Keep improving
Skills Required
- 2+ years of experience in CRM, Lifecycle Marketing, Marketing Automation, or Email Marketing
- Hands-on experience with marketing automation platforms such as Optimove, Salesforce Marketing Cloud, Braze, or similar
- Experience building and managing automated CRM campaigns and customer journeys
- Solid understanding of customer lifecycle management and segmentation principles
- Experience working with behavioral triggers and personalized communications
- Strong analytical skills with experience measuring campaign performance and translating insights into improvements
- Experience working with A/B testing methodologies
- Comfortable working with data to support decision-making and campaign optimization
- Experience collaborating with cross-functional stakeholders
- Intermediate to advanced English, both written and verbal
- Experience within betting, gaming, fintech, e-commerce, or other high-frequency transactional industries
- Experience working with personalization tools or recommendation engines
- Familiarity with customer experience (CX) principles
- Exposure to product event tracking and customer behavioral data
- Portuguese language skills, written and verbal
What We Do
BetWarrior is a next-generation sports betting company and casino operator dedicated to creating exceptional digital entertainment experiences. Utilizing advanced technology, including machine learning and artificial intelligence, the company provides a bold, data-driven, and personalized betting environment. BetWarrior focuses on transparency, safety, and social responsibility, operating across multiple markets with a strong presence in Latin America and Europe to deliver a high-quality experience for sports fans.
