The Role
Execute and QA Arabic-language CRM campaigns across email, SMS, push notifications, and other channels. Prepare customer segments, schedule launches, monitor delivery, track basic performance metrics, maintain campaign records, and coordinate with CRM, marketing, content, and design teams. Support customer engagement, retention, reactivation, VIP, and promotional campaigns while following detailed processes and deadlines.
Summary Generated by Built In
CRM Executive – Arabic speaker
Location: Belgrade, Serbia
Employment type: Full-time
About The Company:
Workanova is a global BPO customer experience specialist, providing exceptional customer care, sales, technical support, and back-office services. With clients across the Fintech, iGaming, and eCommerce industries, we operate in over 10 languages and are committed to delivering outstanding support around the clock.
About the Role
We are looking for a CRM Executive – Arabic speaker to join our team and support the execution of targeted, multi-channel CRM campaigns for Arabic-speaking customers.
You will be responsible for setting up, testing, scheduling, and monitoring campaigns across email, SMS, push notifications, and other CRM channels, ensuring every campaign is delivered accurately and on time.
This is a hands-on CRM operations role, ideal for someone who is highly organized, detail-oriented, and comfortable working with customer segments, campaign tools, and data.
Key Responsibilities:
- Execute CRM campaigns across email, push notifications, SMS, and other communication channels based on approved campaign briefs.
- Set up and configure campaigns in CRM platforms according to detailed instructions.
- Prepare, upload, and validate customer segments and target audiences.
Conduct thorough QA checks before launch; - Including -Customer targeting and segmentation, Links and landing pages, Campaign timing and scheduling, Content and formatting, Personalization
- Schedule and launch campaigns according to the CRM calendar.
- Monitor campaign delivery and identify any issues or discrepancies.
- Support basic campaign reporting and track key performance metrics.
- Maintain accurate campaign documentation and records.
- Follow internal CRM processes, workflows, and quality standards.
- Work closely with CRM, Marketing, Content, Design, and other internal teams to ensure campaigns are delivered correctly and on time.
- Support campaigns aimed at customer engagement, retention, and reactivation.
Requirements
- Fluent Arabic, both written and spoken.
- Good command of English.
- Previous experience in CRM, campaign management, email marketing, marketing operations, retention, or a similar role.
- Experience with CRM or marketing automation platforms is highly preferred.
- Strong attention to detail and a structured approach to work.
- Comfortable working with customer data and segmentation.
- Basic understanding of campaign performance metrics and reporting.
- Good organizational and time-management skills.
- Ability to follow detailed instructions and meet campaign deadlines.
- Previous experience in iGaming, online casino or another digital/online industry is a strong advantage.
Nice to Have:
Knowledge of iGaming customer lifecycle, retention, reactivation, VIP, and promotional campaigns.
Benefits
Competitive salary and performance-based incentives.
Office-based work environment with a collaborative and supportive team.
Dynamic and international workplace.
Ongoing training and professional development opportunities.
Opportunities for career growth within the iGaming industry.
Happy Fridays and regular team engagement activities.
Office-based work environment with a collaborative and supportive team.
Dynamic and international workplace.
Ongoing training and professional development opportunities.
Opportunities for career growth within the iGaming industry.
Happy Fridays and regular team engagement activities.
Skills Required
- Fluent Arabic, written and spoken
- Good command of English
- Previous experience in CRM, campaign management, email marketing, marketing operations, retention, or a similar role
- Experience with CRM or marketing automation platforms
- Strong attention to detail and structured approach to work
- Comfort working with customer data and segmentation
- Basic understanding of campaign performance metrics and reporting
- Good organizational and time-management skills
- Ability to follow detailed instructions and meet campaign deadlines
- Previous experience in iGaming, online casino, or another digital or online industry
- Knowledge of iGaming customer lifecycle, retention, reactivation, VIP, and promotional campaigns
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The Company
What We Do
WorkaNova is a global business-process-outsourcing (BPO) and customer-experience specialist serving iGaming operators and other companies. It provides multilingual live-chat, email and ticket support, second-line support, quality assurance, VIP player support, sales, technical support, and back-office services. The company builds dedicated teams, manages service levels and reporting, and supports partners across international markets and multiple time zones.
