CRM Executive - APAC Product Comms

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

The team. The CRM team at Wise is expanding to consolidate our efforts to create long-term customer relationships through better communication. We’re all about bringing value to international people and making them look forward to our comms because they’ll either be entertained, learn something new, or find out about a useful product, service or promotion. In some cases, it’s just about reassuring customers or informing them about an action related to their account. 

We work closely with Product, Compliance, and Operations teams to deliver accurate, timely, and reliable communications that support regulatory requirements, reduce friction, and build long-term customer trust and retention. In a fast-moving environment, we ensure the right messages reach the right customers, at the right time, through the right channels — especially when it matters most.

The role. The key function of the role is to provide support to Asia and Pacific teams when it comes to Transactional & Compliance communications and incident handling, where accuracy, clarity, and timing are critical.

You will be responsible for the end-to-end execution of product communications, acting as a key partner to Product, Compliance, and regional teams to ensure our communications are seamless, accurate, and localised.

Your Mission:

• Own the end-to-end execution of cross-channel Product Campaigns using email, push notifications and in-product messages. 

• Apply product knowledge to drive the right decisions, correct channels and right approaches to take when talking to our customers

• Partner with Product, Engineering, Compliance, and regional teams to translate complex product behaviour and regulatory requirements into clear, customer-facing communication

• Collaborate with designers, copywriters, and engineers to build and maintain scalable templates and communication frameworks aligned with Wise’s tone and standards

• Manage operational aspects of CRM, including campaign scheduling, deliverability, and reporting

• Support incident communications, ensuring customers are informed quickly and clearly during high-impact situations

• Collect, collate and analyse data for notifications and feedback to relevant product teams to ensure that we improve and iterate on our notifications constantly

• Support Research and other teams in reaching customers when needed, ensuring communication is purposeful and well-targeted

• Enable localisation of communications to reflect regional nuances, regulatory requirements, and customer needs

A bit about you:

• You have experience working with multiple stakeholders at different levels of seniority.

• You have excellent communication skills and strive to have a customer-first mindset

• You’re analytical and eager to learn and develop

• You’re a self-starter with strong attention to detail.

• You know how to navigate both structured and unstructured tasks

• You understand CRM basics and possess basic HTML / CSS knowledge

• You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a preference for working in a collaborative environment. 

• requiring strong judgment, attention to detail, and the ability to work across multiple stakeholders and priorities.

We’re people without borders — without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in.

Also, qualifications aren’t that important to us. If you’ve got great experience, and you’re great at articulating your thinking, we’d like to hear from you.

And because we believe that diverse teams build better products, we’d especially love to hear from you if you’re from an under-represented demographic.

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

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