CRM & Email Marketing Manager
About SheMed
SheMed is a fast-growing women's health company transforming the way women access,
experience, and manage care, beginning with a female focused GLP-1 program. Our mission is
to empower women through science-backed, personalized care solutions and seamless digital
experiences. We're a passionate team driven by innovation, empathy, and results.
Position Overview
We are seeking a data-driven, creative, and strategic CRM & Email Marketing Manager to
drive user acquisition, engagement, retention, and reactivation through targeted and personalized
email, SMS, and marketing automation campaigns. The ideal candidate has deep experience in
DTC health, wellness, or e-commerce sectors and a passion for women’s health and behavioral
marketing.
Key Responsibilities
● Lifecycle Strategy & Execution:
Own and execute the customer journey across email, SMS, and CRM—from onboarding
and nurture to conversion and retention.
● Campaign Management:
Plan, build, test, and optimize marketing automation workflows and one-time campaigns
using platforms like Braze, Klaviyo, Iterable, or similar.
● Segmentation & Personalization:
Develop and maintain robust customer segmentation strategies to drive relevance and
engagement at scale.
● A/B Testing & Experimentation:
Proactively identify opportunities for experimentation and growth, from A/B testing
frameworks to channel innovations that drive conversion and engagement.
● Performance Analysis:
Monitor campaign KPIs (open/click rates, CVR, revenue per send, unsubscribes, etc.) and
deliver insights and recommendations to improve ROI.
● Voice & Brand Consistency:
Maintain brand consistency across all campaigns, including transactional messages,
ensuring SheMed’s warm and empathetic tone is upheld.
● Cross-Functional Collaboration:
Work closely with Product, Content, Creative, and Data teams to ensure alignment of
messaging and promotional strategies.
● Localization Strategy:
Localize lifecycle flows and messaging to align with US cultural nuances, seasonal
trends, and women’s health priorities.
● Compliance:
Ensure all CRM marketing activities comply with CAN-SPAM, TCPA, and HIPAA (as
applicable) guidelines.
● Customer Data Stewardship:
Help define and maintain data structure and hygiene across CRM systems to ensure
actionable insights and efficient automation.
Qualifications
● Min. 3 years, preferably 5+ years of hands-on experience in email/CRM marketing,
ideally within healthtech, DTC healthcare, or e-commerce.
● Proficiency with CRM/ESP platforms (e.g., Braze, Klaviyo, Iterable, Salesforce
Marketing Cloud).
● Strong analytical skills and experience using tools like Google Analytics, Looker, or
similar.
● Demonstrated success in developing lifecycle marketing strategies that increase CLTV
and reduce churn.
● Experience with A/B testing, experimentation design, and attribution modeling.
● Excellent copywriting instincts and a strong eye for design, tone, and brand consistency.
● Knowledge of HIPAA compliance and health-related communications is a plus.
● Passion for women’s health and wellness; proactive, curious, and mission-driven.
Why SheMed?
● A mission-first team redefining healthcare for women
● Be a part of an innovative, collaborative team at the forefront of D2C GLP-1/GIP
program innovation
● Rapid growth and opportunity for learning and advancement
● Competitive compensation and benefits
Apply now and help us empower women everywhere to live healthier, longer, and more
confident lives.
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What We Do
Our primary mission is to provide large employers, state/federal governments, unions, andpayers with unique healthcare solutions aimed at reducing obesity, improving employee health, and lowering company healthcare costs. Our integrated GLP-1 medication weight management program utilizes state-of-the-art at-home blood collection kits and connected clinical telehealth services to screen, onboard, and manage qualified candidates, ensuring medication adherence and effective management of side effects through continuous telehealth support.
Why Work With Us
eMed is a collaborative, fast-paced, innovative, industry-shaping, start-up culture that ensures our world-class team members have the opportunity to work on meaningful projects, democratize and disrupt healthcare, and positively impact our millions of customers. As they do so, they have extensive learning, development, and growth opportunities.
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