CRM & Email Marketing Manager

CRM & Email Marketing Manager

About SheMed

SheMed is a fast-growing women's health company transforming the way women access,

experience, and manage care, beginning with a female focused GLP-1 program. Our mission is

to empower women through science-backed, personalized care solutions and seamless digital

experiences. We're a passionate team driven by innovation, empathy, and results.

Position Overview

We are seeking a data-driven, creative, and strategic CRM & Email Marketing Manager to

drive user acquisition, engagement, retention, and reactivation through targeted and personalized

email, SMS, and marketing automation campaigns. The ideal candidate has deep experience in

DTC health, wellness, or e-commerce sectors and a passion for women’s health and behavioral

marketing.

Key Responsibilities

● Lifecycle Strategy & Execution:

Own and execute the customer journey across email, SMS, and CRM—from onboarding

and nurture to conversion and retention.

● Campaign Management:

Plan, build, test, and optimize marketing automation workflows and one-time campaigns

using platforms like Braze, Klaviyo, Iterable, or similar.

● Segmentation & Personalization:

Develop and maintain robust customer segmentation strategies to drive relevance and

engagement at scale.

● A/B Testing & Experimentation:

Proactively identify opportunities for experimentation and growth, from A/B testing

frameworks to channel innovations that drive conversion and engagement.

● Performance Analysis:

Monitor campaign KPIs (open/click rates, CVR, revenue per send, unsubscribes, etc.) and

deliver insights and recommendations to improve ROI.

● Voice & Brand Consistency:

Maintain brand consistency across all campaigns, including transactional messages,

ensuring SheMed’s warm and empathetic tone is upheld.

● Cross-Functional Collaboration:

Work closely with Product, Content, Creative, and Data teams to ensure alignment of

messaging and promotional strategies.
● Localization Strategy:

Localize lifecycle flows and messaging to align with US cultural nuances, seasonal

trends, and women’s health priorities.

● Compliance:

Ensure all CRM marketing activities comply with CAN-SPAM, TCPA, and HIPAA (as

applicable) guidelines.

● Customer Data Stewardship:

Help define and maintain data structure and hygiene across CRM systems to ensure

actionable insights and efficient automation.

Qualifications

● Min. 3 years, preferably 5+ years of hands-on experience in email/CRM marketing,

ideally within healthtech, DTC healthcare, or e-commerce.

● Proficiency with CRM/ESP platforms (e.g., Braze, Klaviyo, Iterable, Salesforce

Marketing Cloud).

● Strong analytical skills and experience using tools like Google Analytics, Looker, or

similar.

● Demonstrated success in developing lifecycle marketing strategies that increase CLTV

and reduce churn.

● Experience with A/B testing, experimentation design, and attribution modeling.

● Excellent copywriting instincts and a strong eye for design, tone, and brand consistency.

● Knowledge of HIPAA compliance and health-related communications is a plus.

● Passion for women’s health and wellness; proactive, curious, and mission-driven.

Why SheMed?

● A mission-first team redefining healthcare for women

● Be a part of an innovative, collaborative team at the forefront of D2C GLP-1/GIP

program innovation

● Rapid growth and opportunity for learning and advancement

● Competitive compensation and benefits

Apply now and help us empower women everywhere to live healthier, longer, and more

confident lives.