fifty-five is a new kind of data company that helps brands transform with data and AI to improve their marketing operations through a combination of specialized consultancy and technology services.
As the strategic data pillar of The Brandtech Group, we offer services that combine strategy consulting, cloud services, media consulting and customer experience.
We are made up of over +320 digital experts. Digital consultants, tracking and media specialists, engineers and data scientists all work in close collaboration to provide senior-level marketing consultancy and technical support to our clients, in every type of industry, all around the world.
As a partner to advertisers from data collection to activation and exploitation, we help organizations become truly omnichannel entities that control the efficiency of their digital ecosystem and its synergies with the physical world.
Headquartered in Paris, we operate across 3 time zones from our 10 offices, located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York. fifty-five attaches particular importance to the well-being of its employees, which enabled it to be included in the Best Workplaces France ranking in 2018.
Within the consulting team based in Geneva, you will actively take part in delivering fifty-five's data-led projects to multiple clients, working more specifically on CRM related topics. Those projects will be driven by client objectives relating to data collection, customer acquisition, onsite conversion optimisation, media-mix optimisation and digital business consulting. During these projects, you will contribute to promoting a customer-centred vision of digital marketing, based on the systematic and methodical use of data to support decisions. You will work across multiple industries including luxury, FMCG, sport, and beauty.
You will report to a Local Executive Director and will work closely with Product, Engineering and Operations Teams based in Paris. As a CRM consultant, you will have the opportunity to work on multiple topics such as building advanced segments, optimizing marketing automation workflows, measuring and improving CRM activations…You will guarantee the integrity of the deliverable provided, working closely with your team, your client and its technical team.
You will be responsible for the content, the format and overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation where required. Based on your good understanding of our projects and our clients’ needs, you will collaborate with all our teams to develop fifty-five's offer, both in terms of marketing and in terms of technical and operational delivery.
Responsibilities
- Deliver projects related to CRM: build and review basic & advanced segments, build and review marketing automation workflows, define how to best measure CRM activations (AB Tests, control groups…), analyse databases and CRM past activations to build recommendations
- Support the development of AI models to enhance and improve CRM activations
- Define business requirements to ensure CRM tools’ development is aligned with the business strategy
- Analyse data and structure relevant information for the client's benefit, in consistency with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)
- Meet clients' needs and pay strong attention to the quality of all deliverables
- Occasional travel possible, within Switzerland or abroad (including Paris)
Education and Experience
- Master's degree (business, engineering) or equivalent diploma
- Experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies
- Experience in CRM (ideally B2C) and good understanding of the notion of segmentation, marketing automation and associated measurements
- Working with marketing automation tools and segmentation tools
- Knowledge of the main challenges in CRM
Skills and Interests
- Fluent in French & English and excellent communication, oral and written
- Strong analytical skills and knowledge of analysis, statistical software and data vizualization tool
- Good business and market understanding
- Client-facing skills
- Good team spirit
- Strong interest in new technologies and the digital industry
55 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion.
Top Skills
What We Do
fifty-five was founded in 2010 by former Google executives who understood and anticipated the potential of data in brands’ marketing strategies.
Our team has mastered a rare combination of consulting, technical skills and marketing understanding to offer high value data-based services to its clients.
Headquartered in Paris, with deep European roots, we operate across 3 time zones from our 10 offices located in Paris, London, Geneva, Milan, Shanghai, Hong Kong, Shenzhen, Taipei, Singapore and New York.
We're hiring! Please visit our website to have a look at our job openings:
https://www.fifty-five.com/carreer
