CRM Development Manager

We are seeking a highly skilled CRM Development Manager to lead the design, development, and optimization of our Salesforce platform. This role combines hands-on technical leadership with strategic oversight, working in close partnership with the Salesforce Administrator to deliver scalable, high-performing CRM solutions that support global business operations. The ideal candidate brings deep Salesforce expertise, strong integration experience, and a proven track record managing high-performing technical teams. 

Key Responsibilities 

Salesforce Architecture and Platform Ownership 

• Own the end-to-end Salesforce ecosystem, including Sales Cloud and related applications  

• Lead platform architecture decisions to ensure scalability, performance, and security  

• Oversee system configuration, data governance, and environment management across sandboxes and production  

• Work in close partnership with the Salesforce Administrator to align configuration and custom development, ensuring a cohesive and scalable platform  

Development and Technical Leadership 

• Design and develop scalable solutions using Apex, Lightning Web Components (LWC), Visualforce, and SOQL  

• Establish and enforce development best practices, including code quality, testing frameworks, and CI/CD pipelines  

• Lead code reviews and mentor developers to ensure high-quality, maintainable solutions  

• Manage integrations using REST and SOAP APIs, middleware, and event-driven architectures  

Integration and Data Management 

• Architect and maintain integrations between Salesforce and enterprise systems such as marketing automation platforms (e.g., Marketo), content systems, and third-party tools  

• Define and implement data models, data flows, and data quality standards  

• Ensure secure and efficient data exchange across systems  

Project Delivery and Agile Execution 

• Partner with business stakeholders to translate complex requirements into scalable technical solutions  

• Lead Agile delivery, including sprint planning, backlog grooming, and release management  

• Manage multiple concurrent projects while ensuring alignment with business priorities and timelines  

Platform Optimization and Innovation 

• Continuously evaluate and optimize system performance, usability, and automation capabilities  

• Stay current with Salesforce releases, features, and emerging technologies such as Agentforce and AI-driven CRM capabilities  

• Drive adoption of new tools and features to improve business outcomes  

Training, Enablement, and Support 

• Provide technical guidance and support to administrators, developers, and end users  

• Develop technical documentation, playbooks, and enablement materials to support ongoing platform use and governance  

Qualifications 

• Bachelor’s degree in Computer Science, Information Technology or a related field  

• 5+ years of hands-on Salesforce development experience, with at least 2 years in a leadership role  

• Strong expertise in Apex, Lightning Web Components (LWC), Visualforce, and SOQL  

• Experience with Salesforce APIs (REST, SOAP), integration patterns, and middleware tools  

• Proven experience implementing CI/CD pipelines and DevOps practices for Salesforce  

• Deep understanding of Salesforce data architecture, security model, and governor limits  

• Experience with Sales Cloud and familiarity with marketing automation integrations such as Marketo  

• Salesforce certifications such as Platform Developer I/II, Administrator, or Architect credentials preferred  

• Strong problem-solving skills with the ability to design scalable, high-performance solutions  

• Excellent communication skills with the ability to work across technical and non-technical teams