WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
At Alo, every message is a chance to connect with our community. We’re looking for a CRM Developer to help us build and launch personalized, high-impact messaging across email, SMS, and mobile app. This role is focused on hands-on execution—coding responsive templates, implementing dynamic logic, and QA’ing campaigns across platforms. You’ll collaborate with developers and marketers to bring journeys to life that are precise, timely, and on brand. If you’re detail-driven, technically curious, and thrive in fast-paced environments, this is your opportunity to scale meaningful experiences in a high-growth, multi-brand business.
RESPONSIBILITES:- Build, test, and deploy email, SMS, and in-app campaigns using hard-coded HTML/CSS and responsive design best practices.
- Translate Figma or design files into polished, on-brand templates optimized for cross-client compatibility.
- Implement personalization logic using templating languages (Liquid, Jinja, Handlebars, etc.) to power dynamic content and variable experiences.
- Support API-driven and transactional messaging workflows by partnering with Martech and developers.
- Maintain and evolve our modular template system to support scalable, brand execution.
- Own rigorous QA across devices, platforms, and segmentation logic to ensure flawless campaign performance.
- Apply and validate complex audience segmentation, including behavior-based, transactional, and loyalty triggers.
- Document technical processes, platform-specific nuances, and testing frameworks to support team knowledge sharing and futureproofing.
- 3+ years in CRM production, lifecycle marketing operations, or email/SMS campaign development.
- 1+ years building dynamic HTML/CSS emails and mobile messages in Braze using content blocks, segment builder, canvas, etc.
- Advanced proficiency in HTML/CSS for email (including responsive layouts and media queries).
- Experience with templating languages such as Liquid, Jinja, or Handlebars for logic-based content.
- Comfort working with API-powered flows, transactional use cases, and dynamic payloads.
- Strong QA mindset with high attention to detail and a methodical approach to testing.
- Excellent collaboration skills; able to partner with marketers, designers, and engineers alike.
- Clear communicator with strong organizational habits and documentation discipline.
The base salary range for this position is $105,000-$125,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
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What We Do
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
That’s why we started Alo —to spread good: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo to practice because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with beautiful design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections makes it so Alo can travel beyond the studio. Luxury meets performance in every collection.
Mindful movement carries over to life at Alo, where there’s a solar-powered office, yoga five days a week for employees at our on-site gym, electric-car charging stations, an advanced recycling program that reduces waste to that of a small household, and meetings outside by the fountains in our meditative Zen garden. We have a gong. And we use it. Our stores are designed to be places to commune—people and ideas mingle over organic juice, kombucha and coffee. And the airy yoga studio and roof deck at our Beverly Hills flagship store is where it’s really happening. There’s even a super-sized cosmic mural on one wall—come by for some astral travel (or just to take an Instagram pic).
