We identify and shape places that create opportunity, enhance quality of life, and bring joy to the people connected to them.
This is how we’ve created the UK’s leading portfolio of urban places and one of the largest real estate companies in Europe.
Our £10 billion portfolio is built around premium workplaces, the country’s pre-eminent retail platform, and a residential pipeline that will redefine urban life.
We’ve honed this ability over 80 years. Spotting the opportunities, building the partnerships, and continually adapting to shape the places that meet the needs of a changing world.
Places where life happens. Where businesses grow. And where cities are defined.
LOCATION
London – Victoria Street (hybrid, 3 days in the office)
THE ROLE
To lead and scale the Marketing Technology capability within our CRM team, with accountability for Salesforce Marketing Cloud and Data Cloud, transforming marketing into a data-driven, always-on engagement model across our B2C audiences, providing personalised, highly engaging communications to our retail consumers. This is new, hands-on role with the scope to embed and grow the technical marketing CRM capabilities within Landsec’s Retail team.
PRINCIPLE ACCOUNTABILITIES
- Own roadmap, configuration, and optimisation of Salesforce Marketing Cloud and Data Cloud, including integration with input data sources and output marketing platforms
- Work within our wider Landsec Consumer team to define customer journey frameworks to use within Salesforce Marketing Cloud
- Manage the technical relationship with Marketing Cloud and Data Cloud suppliers
- Partner with Landsec Architecture & Data team todefine target MarTech architecture and integrations
- Empower the wider Marketing teams and external content agencies to deliver better operational outputs
- Design and implement a unified B2C (and in future B2B) customer data model
- Enable and manage identity resolution and personalisation via Data Cloud necessary to support the consumer CRM and communication journey
- Partner with the wider Digital Marketing team and content agencies to deliver automated, trigger-based personalised campaigns
- Standardise reusable templates, frameworks and best practices across CRM activity
- Lead on longer term transition from an agency-led operating model to a more efficient, in-house capability
- Establish robust campaign QA processes and governance frameworks
- Ensure full compliance with GDPR and consent management requirements
- Define CRM KPIs and lead the B2C CRM strategy to drive growth and performance
- Drive continuous, insight-led optimisation of campaigns and customer journeys
- Act as a key interface across Marketing, Data and Technology teams to algin strategy and execution
ESSENTIAL CRITERIA
- Experience with Salesforce Marketing Cloud
- Experience & understanding of Data Cloud and CDP concepts
- Segmentation and journey design expertise
- Stakeholder management experience
- Knowledge of GDPR and data governance
Life and Benefits at Landsec
We have a great benefits package, there to support you with your work-life balance and in moments that matter. We offer fantastic Learning and Development opportunities to help you grow and reach your potential and we also play our part in supporting the communities where we live and work.
Below are some of our core benefits, make sure to visit our My Total Reward page for more information.
Performance based annual bonus plan
25 days annual leave (plus bank holidays) rising to 27 days after 2 years and the option to purchase up to 10 additional days each year. Enjoy an additional three-day December festive break on top of your leave and a special ‘My Day’ to take off for whatever you choose.
Enhanced pension contributions – Landsec will contribute up to 10.5% subject to your contribution.
Private medical insurance, Health Cash Plan, Life assurance and income protection.
Enhanced maternity, adoption, shared parental leave policies (view our Family policies page for more details)
Two different share plans enabling you to share in the success you will help to build
Up to 4 working days to volunteer per year and 'Give As You Earn' programmes allowing you to donate to charities straight out of your pay and we top up by 20%
And when it comes to your health and wellbeing you will also have access to other benefits: our employee assistance programme, digital GP, cycle to work scheme, a mindfulness app and a health app supporting fertility and menopause
At Landsec, we value diversity & inclusion. We work to better reflect the diversity of the communities we work within and empower everyone who works at Landsec to realise their potential.
We strive to ensure all our information, and services are accessible to and usable by everyone. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please get in touch with our recruitment partners by emailing [email protected]
To find out more about our approach, visit our Diversity and Inclusion page.
Skills Required
- Experience with Salesforce Marketing Cloud
- Experience and understanding of Data Cloud and CDP concepts
- Segmentation and journey design expertise
- Stakeholder management experience
- Knowledge of GDPR and data governance
What We Do
At Landsec, we build and invest in buildings, spaces and partnerships to create sustainable places, connect communities and realise potential. We are one of the largest real estate companies in Europe, with a portfolio of retail, leisure, workspace and residential hubs. Landsec is shaping a better future by leading our industry on environmental and social sustainability while delivering value for our shareholders, great experiences for our guests and positive change for our communities.
