CRM Data Integrity Analyst

COMPANY OVERVIEW

ThreatLocker® is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker® platform with Application Allowlisting, Ringfencing™, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities.

POSITION OVERVIEW

CRM Data Integrity Analyst will be responsible for managing, organizing, and maintaining the integrity of marketing- and sales-related datasets. This role will involve cleaning, validating, and formatting CRM data to support the company's marketing analytics and campaign optimization. A key aspect of this position will be to ensure that marketing databases are free from duplicate, outdated, or incorrect information, enabling accurate reporting and decision-making. 

Key Responsibilities: 

• Data Cleaning & Maintenance: Regularly audit and clean marketing data from various sources (e.g., CRM systems, email campaigns, social media platforms, etc.) to ensure accuracy, consistency, and completeness. 
• Data Validation: Identify and remove duplicate or irrelevant data, correct inaccuracies, and ensure that records adhere to company data quality standards.
• Database Management: Maintain marketing data in databases or CRM systems, ensuring proper categorization and tagging for easy retrieval and analysis. 
• Campaign Support: Work closely with the marketing team to ensure that clean, accurate data is available for email campaigns, targeted advertising, and other marketing initiatives.  
•  Data Compliance: Ensure that marketing data handling practices comply with relevant data privacy regulations, such as GDPR or CCPA. 
• Collaboration: Coordinate with the marketing analytics team to provide clean data for reporting and insights, contributing to the optimization of marketing strategies.  

Technical Skills: 

• Proficiency in data cleaning and data management tools such as Excel.
• Experience researching data through platforms like LinkedIn, company websites, and making phone calls when necessary to verify and validate information.
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms.
• Experience with data validation and cleaning software is a plus.  
• Conduct regular audits of CRM data and continuously improve processes for data validation and updates.  
• Attention to Detail: Strong attention to detail to ensure the accuracy and quality of marketing data. 
• Collaboration: coordinate with Sales, Events, and other teams within the organization to address data discrepancies.
• Establish and maintain data quality protocols: develop processes to update and maintain accuracy of data
• Analytical Skills: Ability to interpret data, identify inconsistencies, and provide actionable insights to improve data quality. 
• Cybersecurity Awareness: Basic understanding of data privacy laws and how they apply to marketing activities within a cybersecurity context. 
• Collaboration: Strong communication skills to collaborate with cross-functional teams, including marketing, sales, and IT departments.  

Preferred Experience: 

• Prior experience working with marketing data in a tech or cybersecurity environment. 
• Knowledge of data privacy regulations and compliance standards within the industry.
• Familiarity with marketing analytics tools and reporting platforms (e.g., Google Analytics, Tableau).  

WORKING CONDITIONS

The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed.

• Job will generally be performed in an office environment but may require travel to visit company offices and/or property locations.
• While performing duties of this job, would occasionally require to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools.
• Must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, depth perceptions, and the ability to adjust focus.