Marketing Coordinator (CRM)

IN A NUTSHELL…

Over the past 15 years, Bellroy has grown into a global brand with an ever expanding customer base - with a big focus on making every part of the customer experience feel more thoughtful and personal. Our CRM team helps make that happen by planning campaigns that build long-term relationships, boost repeat purchasing, and keep our customers engaged in ways that feel relevant and considered.

As our CRM Coordinator, you’ll support this work by executing and refining email campaigns and flows, setting up tests, managing audiences, and helping us optimise how we communicate with our customers. You’ll get hands-on experience with tools like Klaviyo and Segment, while working with a team that values innovative insight, collaboration and trying something new.

This role will be in the marketing team and reporting to the CRM lead. The role requires cross-team collaboration and communication (working with creative, data, tech and marketing teams), so you’ll need to feel comfortable working cross-functionally and keeping things moving. The ideal working style for this role is detail-oriented, proactive, and process-driven. You’ll be managing multiple campaigns and tasks at once, so strong organisation and good communication are key.

YOU COULD BE THE ONE IF YOU…

• Have 1–2 years experience in a marketing, CRM, or a digital communications role - preferably in eCommerce, retail, or consumer-focused brands
• Have experience using key platforms such as Email Service Providers (ideally Klaviyo) and Customer Data Platforms (ideally Segment) to build and send marketing emails, and to support personalised, data-driven marketing and campaign targeting
• Are confident working with Google Sheets and understand the basics of customer segmentation and email performance metrics (open rates, click-throughs, conversions, etc.)
• Demonstrate clear and professional communication skills; whether briefing a designer, documenting a new process, or updating a manager, you take initiative, asking insightful questions, and work independently once tasks are understood
• Possess a natural curiosity about customer behavior and a strong interest in using data to personalise marketing and enhance customer experiences, while being eager to develop your skills in CRM and customer retention.

IF YOU WERE HERE LAST WEEK, YOU WOULD HAVE…

• Scheduled an email campaign in Klaviyo - creating audience segments, setting up A/B tests, and QA’ing assets before setting it live
• Reviewed historic product sales and current trends to select the product mix for an upcoming campaign, then collaborated with the creative and marketing teams to plan next month’s campaign concepts and brainstorm new campaign opportunities
• Worked with the ecommerce team to get dynamic content live on site, creating audiences and displaying relevant content to improve their experience
• Analysed recent campaign performance - including open rates, click-throughs, and revenue - and shared insights with the email team to help optimise upcoming sends
• Partnered with the data team to set up an automated process for our back-in-stock emails
• Planned a new version of the post-purchase journey, setting up flow logic, send delays, and purchase-based dynamic content 
• Led our weekly email execution meeting, reviewing task progress, campaign timelines, and discussing creative direction with the team