Description
Department: Sales / BDC
Reports To: Sales Manager / GSM
Position Summary
The CRM Coordinator is responsible for ensuring every customer inquiry receives a timely response and every opportunity is properly worked in the CRM. This role serves as a point of contact when sales reps are unavailable, off shift, or actively engaged with other customers ensuring no lead, walk-in, or follow-up task falls through the cracks.
Requirements
Key Responsibilities
- Respond promptly to incoming customer inquiries (phone, text, email, internet leads) when the assigned sales rep is off or occupied
- Set and confirm sales appointments, ensuring accurate scheduling in the CRM (DriveCentric)
- Perform ongoing follow-up with customers who haven't completed the sales process including unsold showroom traffic, pending deals, and aged leads
- Log all customer interactions accurately and in real time within the CRM
- Coordinate with sales managers and reps to hand off "hot" or ready-to-buy customers appropriately
- Maintain a professional, friendly, and helpful tone in all customer communication, representing the dealership well in every interaction
Success Metrics
- Response time to customer inquiries
- Appointment show rate
- CRM logging accuracy/completeness
- Follow-up task completion rate
Rate of Pay: $25.00 Per Hour
What We Do
Price Family Dealerships have been proudly serving communities throughout the San Francisco Bay Area since 1976. With 30 franchise dealerships and 20 brands to choose from, Price Family Dealerships is the first choice in Northern California.
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