Toyota Sunnyvale

CRM Coordinator – Customer Follow-Up & Appointment Setting

Reposted 2 Days Ago

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Sunnyvale, CA, USA

In-Office

Entry level

Automotive

The Role

Responds to customer inquiries across phone, text, email, and internet leads; schedules and confirms sales appointments in DriveCentric; follows up with unsold showroom visitors, pending deals, and aged leads; logs interactions accurately; and coordinates handoffs of high-priority customers to sales representatives and managers. Success is measured by response time, appointment show rate, CRM accuracy, and follow-up completion.

Summary Generated by Built In

Description

Department: Sales / BDC

Reports To: Sales Manager / GSM

Position Summary

The CRM Coordinator is responsible for ensuring every customer inquiry receives a timely response and every opportunity is properly worked in the CRM. This role serves as a point of contact when sales reps are unavailable, off shift, or actively engaged with other customers ensuring no lead, walk-in, or follow-up task falls through the cracks.

Requirements

Key Responsibilities

Respond promptly to incoming customer inquiries (phone, text, email, internet leads) when the assigned sales rep is off or occupied
Set and confirm sales appointments, ensuring accurate scheduling in the CRM (DriveCentric)
Perform ongoing follow-up with customers who haven't completed the sales process including unsold showroom traffic, pending deals, and aged leads
Log all customer interactions accurately and in real time within the CRM
Coordinate with sales managers and reps to hand off "hot" or ready-to-buy customers appropriately
Maintain a professional, friendly, and helpful tone in all customer communication, representing the dealership well in every interaction

Success Metrics