Email Marketing Manager

• Own the quality and performance of CRM communications across Email, SMS, and other channels, from technical setup and deliverability to campaigns, journeys, and optimisation;

• Set up and warm up sending domains, keep sender reputation healthy, and define requirements for IT around SPF, DKIM, and DMARC;

• Connect Email and SMS providers via API and webhooks, and launch WhatsApp Business API and Telegram as new channels;

• Work hands-on with ESP and SMS platforms: Brevo, SendGrid, Mailgun, Twilio, Infobip, or similar;

• Own the delivery funnel: sent, delivered, opened, clicked, bounced, unsubscribed, and keep the base clean through bounce, complaint, suppression, and sunset management;

• Register and maintain SMS sender IDs, and manage routes and retry logic;

• Test and compare providers based on real delivery performance, including seed lists, inbox placement, and route quality;

• Build responsive, dark-mode-safe email templates in HTML and CSS and test them across clients;

• Work with Product and IT on everything that affects communication quality, including domain configuration, provider integration, tracking domains, redirect links, consent, and suppression logic;

• Assist with building segments, triggers, and journeys in the CRM platform, and launch them with A/B tests or holdouts;

• Analyse campaign and communication performance and continuously improve targeting, content, timing, frequency, and channel selection;

• Use AI in daily work for copy variants, localisation, campaign ideation, analysis, and AI-powered communication flows.

• 2+ years as an Email/SMS Marketing Manager, CRM Manager, or Product Manager with a similar scope, working with large sending volumes;

• Understanding of domain warm-up, SPF, DKIM, and DMARC;

• Hands-on experience with an ESP and an SMS platform (Brevo, SendGrid, Twilio, Infobip, or similar);

• Strong HTML and CSS skills for email templates;

• Comfortable working with API documentation and webhooks;

• Strong understanding of CRM campaigns, segmentation, triggers, and customer journeys;

• Data-driven approach: understanding of delivery and engagement metrics, A/B tests and holdouts, and confidence working with Tableau or similar BI tools;

• Confident using AI tools in daily work;

• Smartico and iGaming experience is a plus. 

• Curious about why communications work or fail and how to improve them;

• Attentive to detail, especially when it comes to records, links, and suppression lists;

• Comfortable with numbers and sceptical about results you cannot prove;

• Proactive, clear in communication, and ready to test new ideas.

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.