CRM Campaign Manager iGaming (m/f/x)

Reposted Yesterday
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Saint Julian's, MLT
In-Office
Junior
Sports
The Role
The CRM Campaign Manager will increase customer retention and engagement via multi-channel communication and promotions for the Games product, focusing on optimizing marketing campaigns and user experiences.
Summary Generated by Built In
Company Description

We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day. 

At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face – because we’re looking for a CRM Campaign Manager iGaming (m/f/x) to join the team! 

Job Description

You will increase customer retention and engagement with a focus on our Games product through excellent multi-channel communication and event driven ad-hoc promotions. You will work closely with internal and external stakeholders to ensure engagement of customers with refreshing, perfectly executed campaigns and relevant communication cycles. Your focus is on customer engagement by constant optimization of customer communication, website content and user experience.

Your playing field:

  • Build campaigns and user journeys using CRM and CMS tools.
  • Plan and execute promotions, including setup across various gaming supplier back offices.
  • Write marketing copy, manage campaign assets, launch ad hoc campaigns based on KPI performance.
  • Manage and optimize automated customer lifecycle communications across all channels, aligned with website content.
  • Create targeted personalized bonus campaigns for relevant user segments.
  • Research market trends and monitor competitor campaigns, promotions, and communication strategies.

Qualifications

Which skills you should bring to the pitch: 

  • Experience.  You have 2+ years experience in the iGaming/regulated digital industry.
  • Analytical. Strong analytical skills with large amounts of data and excellent attention to detail.
  • Creative Thinking. Generate innovative ideas for digital campaigns.
  • Organizational Skills. Strong attention to detail, with the ability to manage multiple projects simultaneously.
  • Languages.
    • Excellent knowledge of the English language. Our team consists of more than 50 different nationalities working together to achieve Tipico's mission. English is the way we communicate within the company.
    • German knowledge is a plus. As the #1 in Germany, German is in our DNA. Professional language skills are desirable, as well in the communication with partners as with candidates and your team.

Additional Information

This is how we score with you

  • Established International Group. We have a solid foundation on which to grow.
  • Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
  • Relocation Support. To make your move to Malta as smooth as possible.
  • Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
  • On-site childcare. We’ve got a game plan to support you and your 3+ year old kids.
  • Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
  • Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
  • Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico’s right for you?

Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!

Skills Required

  • 2+ years experience in the iGaming/regulated digital industry
  • Strong analytical skills with large amounts of data
  • Excellent knowledge of the English language
  • German language skills (desirable)

Tipico Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tipico and has not been reviewed or approved by Tipico.

  • Healthcare Strength Pay packages are often paired with medical coverage, including medical/dental/vision in U.S. roles and private medical options in some European locations. Wellbeing support such as EAP access and related programs is also positioned as part of the overall package.
  • Retirement Support Retirement benefits are present in U.S. postings through a 401(k) plan with an employer match, with at least one example citing a match level and immediate vesting. This adds tangible long-term value beyond base pay for eligible employees.
  • Wellbeing & Lifestyle Benefits Wellness-oriented perks such as sports/gym allowances, volunteer days, and team-event style perks are repeatedly included in the total rewards framing. These benefits can increase perceived compensation value even when base pay differs by market.

Tipico Insights

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The Company
HQ: St. Julian's
1,074 Employees
Year Founded: 2004

What We Do

We are Tipico, an exciting tech company and the leading sports betting provider in Germany. Our mission is to electrify the sports betting experience for every customer, every bet. We say that we “Maximise Spannung” – but we don’t just do it for our customers. Behind the scenes, our culture is bursting with energy and ambition. We do our utmost to get to the best outcome and achieve success, generating these powerful moments of Spannung, thriving through our values of Trust, Progress, and Passion. Every day brings fresh challenges and thrill, and we wouldn’t have it any other way. Together as One Team, for ourselves and for each other, we commit to our work passions and devotions. It’s about being better than our best, raising the bar, progressing with agility, stronger today than we were yesterday. Using the newest tech stack, we push the limits of what’s possible and then go beyond. Our global teams deliver incredible experiences for customers, advancing our product every single day, obsessed with doubling, even tripling the Spannung. Because we believe that when adrenaline meets progress, awesome things happen. This winning spirit is rooted in our humble beginnings, Tipico started out as 3 students with a dream in a small betting shop, offering the best in sports-betting products. We continue our mission at our headquarters - Tipico Tower in Malta, the main hub of the Gaming industry, together with our other offices, which can be found across 6 different international locations in Germany, Austria, Croatia, Poland, Gibraltar, and Colombia. We Maximise Spannung in the world of sports betting!

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