CRM Business Owner (m/f/div.)

Posted 9 Days Ago
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Bracknell, Berkshire, England, GBR
In-Office
Senior level
Hardware • Security • Appliances • Manufacturing
The Role
Lead global CRM transformation by owning the end-to-end Lead-to-Order process. Define governance, standardize commercial processes, drive Salesforce adoption, and implement AI and automation initiatives. Collaborate with business, IT, and partners to set KPIs, manage change, and deliver efficiency and data-driven insights.
Summary Generated by Built In
Company Description

At KEENFINITY, we are a globally leading provider of innovative and professional security and communication solutions. With over 4,200 employees in over 50 countries worldwide, our ambition is clear: we offer more than just technology – we secure, connect, and amplify the moments that matter in life.

Next to our passion for technology we’re very passionate about our work environment. Based on values such as trust, appreciation, and accountability we all work together to shape the future – boldly, customer-focused and with a strong team spirit.

Job Description

Your Mission

As CRM Business Owner you will drive the transformation and standardization of our global commercial processes across Sales, Marketing, Service, and other customer-facing functions. You will own the end-to-end Lead-to-Order process, leverage AI and automation, and ensure Salesforce serves as a strategic business platform supporting growth, efficiency, and data-driven decision-making.

Key Responsibilities

  • Own and continuously improve the global Lead-to-Order process landscape.
  • Define and execute the process governance model and transformation roadmap.
  • Standardize commercial processes and drive best practices globally.
  • Lead AI, automation, and data-driven initiatives to increase efficiency and transparency.
  • Drive adoption and optimization of Salesforce and related commercial platforms.
  • Collaborate with business leaders, IT, Data, and external partners to deliver business value.
  • Establish governance, KPIs, and performance management standards.
  • Support organizational change and user adoption across global teams.

Qualifications

Your Profile

  • Education: Master’s degree in Business, Engineering, Information Systems, or a related field.
  • Experience and Know-How:
    • 5+ years of experience in CRM, Commercial Excellence, Sales Operations, Process Management, or Digital Transformation.
    • Strong understanding of Lead-to-Order processes and commercial operations.
    • Experience with Salesforce and enterprise-wide transformation initiatives.
    • Knowledge of AI and automation opportunities in commercial environments.
  • Personality and Working Practice:
    • Strong stakeholder management, communication, and change leadership skills.
    • Strategic mindset with a hands-on, results-oriented approach.
  • Languages: very good communication skills in written and spoken English

Additional Information

We offer flexible working arrangements, including part-time options, hybrid/mobile working, and job sharing, subject to business requirements. Please feel free to contact us to discuss further.

We are committed to fostering a diverse and inclusive workplace. We encourage applications from all suitably qualified candidates, irrespective of gender, age, disability, religion, nationality or ethnic origin.

Skills Required

  • Master's degree in Business, Engineering, Information Systems, or related field
  • 5+ years experience in CRM, Commercial Excellence, Sales Operations, Process Management, or Digital Transformation
  • Strong understanding of Lead-to-Order processes and commercial operations
  • Experience with Salesforce and enterprise-wide transformation initiatives
  • Knowledge of AI and automation opportunities in commercial environments
  • Strong stakeholder management, communication, and change leadership skills
  • Strategic mindset with a hands-on, results-oriented approach
  • Very good written and spoken English communication skills
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The Company
4,300 Employees

What We Do

Keenfinity Group is a leading global provider of innovative security and professional communication solutions. The company manages a portfolio of renowned brands, including Bosch, Dynacord, Electro-Voice, RTS, and Telex, specializing in video systems, intrusion and access control, professional audio, and electronics manufacturing services to protect and connect people and assets worldwide.

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