CRM Business Copywriter

Posted An Hour Ago
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London, Greater London, England, GBR
Hybrid
Entry level
Fintech • Mobile • Payments • Software • Financial Services
Wise is one of the fastest growing fintechs in the world and we’re on a mission to make money without borders a new norm
The Role
Write clear, concise CRM copy for business and personal customers across email, push notifications, and in-product messaging. Create service communications, transactional updates, and marketing campaigns that simplify complex financial concepts, educate customers, and drive action. Collaborate with designers, product marketers, managers, and creative teams while handling multiple projects and tight deadlines. Support personalized, timely communications throughout the customer journey and articulate copy decisions through constructive feedback and cross-functional collaboration.
Summary Generated by Built In
Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

Millions of people will read your words.

We’re looking for a CRM copywriter to join our CRM team in London. You’ll be someone who puts our business and personal customers at the heart of everything they do — who is passionate about choosing the right combination of words to say, at the right time, through the right channel. Wise has over 16 million customers — and you’ll speak to giant swaths of them through our emails, push notifications and in-product messages.

Money can be complicated — especially the world of global transfers — and our customers trust us with theirs. With your jargon-free words, you’ll make the complicated sound simple. Giving them the comfort and confidence they need to make the best decisions. 

Your words will need to educate and empower, with an injection of Wise personality.

What you’ll be doing:

You’ll be our go-to copywriter for our business customers, while supporting copy projects for personal customers too — writing copy for CRM campaigns that inform and inspire customers throughout their journey with Wise. Your responsibilities will include:

  • Write clear and concise copy that gives customers everything they need to know when they transact with Wise
  • Compose the messages that help guide customers along their Wise journey with eas
  • Produce time-sensitive service communications 
  • Craft the words for marketing campaigns to educate customers on how to use features of the product, and transactional campaigns that update and inform
  • Help brainstorm ideas and angles for all of the above
  • Support CRM in their mission to deliver relevant, personalised and timely communications across Wise channels and customer touch-points.

Qualifications

We’re looking for a creative, talented CRM writer with B2B and B2C experience who can explain — at times — complex concepts to people in clear, concise ways. Does that sound like you? Do apply. Regardless of whether you have our ‘ideal’ qualifications and experience, which include:

  • Experience writing copy for CRM channels for a medium-to-large-sized business, preferably in a regulated industry
  • A pragmatic approach to writing with a good understanding of design and UX 
  • Experience of writing CRM copy for service notifications and marketing campaigns that nudge customers to take an action 
  • Clear writing samples that illustrates your craft for making sense of complex product terminology through friendly and clear copy (can be a Google doc-type thing)
  • Versatility — you’ll be just as happy writing a 10-email lifecycle journey as you are crafting a 2 word CTA or writing a crisis email at short notice. And you’ll have a portfolio to show it. 
  • You’ve worked with designers, product marketers and managers before
  • You have the resilience to handle requests from multiple teams
  • Collaboration — an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
  • Experience of articulating the ‘why’ behind your decisions — you’ll need to convince, to disagree confidently, and to take and give useful feedback.
  • The ability to deliver to tight deadlines under pressure

Additional Information

For everyone, everywhere. We're people building money without borders  — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Skills Required

  • Experience writing copy for CRM channels at a medium-to-large-sized business
  • Experience writing CRM copy for service notifications and marketing campaigns that encourage customer action
  • B2B and B2C copywriting experience
  • Clear writing samples demonstrating the ability to simplify complex product terminology
  • Portfolio demonstrating versatility across lifecycle journeys, calls to action, and urgent communications
  • Experience working with designers, product marketers, and product managers
  • Understanding of design and UX
  • Ability to deliver under tight deadlines and pressure
  • Experience working in a regulated industry
  • Ability to collaborate across multiple teams and creative disciplines
  • Ability to explain and defend copy decisions and give and receive useful feedback

What the Team is Saying

Surendra
Smrithi
Pavan
Jennifer
Lindsay
Lauren

Wise Compensation & Benefits Highlights

  • Leave & Time Off Breadth Global paid time off is presented as 33–36 days including local public holidays, plus three “Me Days,” with a paid six‑week sabbatical and stipend after four years. Work-from-anywhere for up to 90 days per year after six months further complements time away and flexibility.
  • Equity Value & Accessibility RSUs are granted to all employees, enabling broad ownership in the company. Equity is positioned as a standard, company‑wide component of total rewards.
  • Parental & Family Support Parental leave is described as generous across markets, with U.S. pages listing up to 18 weeks fully paid for birthing parents and 8 weeks for non‑birthing parents. Additional family‑oriented supports such as onsite Mother’s Rooms and abortion travel benefits are noted in certain locations.

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The Company
9,000 Employees
Year Founded: 2011

What We Do

Wise is a global technology company, building the best way to move and manage the world's money. With Wise Account and Wise Business, people and businesses can hold 40 currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new network for the world's money. Launched in 2011, Wise is one of the world’s fastest growing, profitable tech companies. In fiscal year 2025, Wise supported around 15.6 million people and businesses, processing over $185 billion in cross-border transactions and saving customers around $2.6 billion.

Why Work With Us

We’re truly global in who we are, how we work, and how we build. Everything we do is centred around creating a world of money that’s fast, easy, fair. And open to all. Everyone who works here owns a piece of Wise, from the work they do, to the stock they hold.

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Wise Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We expect new joiners in the office most days to build connections and learn from colleagues for their first six months. After that, most Wisers split their working week between the office and home, typically coming in at least 12 times a month.

Typical time on-site: Flexible
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