CRM Associate

Posted 22 Days Ago
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Hybrid
1-3 Years Experience
Payments • Software
The Role
The CRM Associate role entails owning and executing CRM marketing strategies, collaborating with stakeholders, analyzing performance metrics, and optimizing processes to enhance customer engagement. The position requires a minimum of 1-2 years of CRM experience and proficiency in CRM platforms and Google Suite.
Summary Generated by Built In

Our Journey

ShopBack was born one night in 2014 when co-founders Henry and Joel were toying around (with entrepreneurial ideas) in Henry's car, sparking the concept of earning Cashback while shopping online. The ShopBack Group has now grown to become the leading shopping, rewards, and payments platform in Asia-Pacific, with 45 million shoppers across 12 markets and more than half a million transactions powered for 20,000 partners daily. Fresh off its debut in the European market, ShopBack is seeking thrill-seekers to join the journey of building The World's Most Rewarding Way to Shop. Get ready for the ride of a lifetime: a blend of startup spirit woven into a solid business foundation.


This CRM Associate role presents a unique opportunity to grow, nurture and engage the ShopBack’s community & help deliver the most rewarding shopping experience. A curious, driven and technically able CRM expert will be a great fit for this team. You'll join the Malaysian based team supporting the Australian operations, working collaboratively with various stakeholders to plan and execute winning CRM strategies.


Your Adventure Ahead

  • Own the CRM marketing calendar execution - working closely with a wide range of stakeholders to ensure frequency & targeting is both optimised and within guidance
  • Manage the execution of day-to-day CRM strategies and activities through channels including email, app push notifications and in app pop up
  • Continuously monitor and analyse key performance metrics to optimise targeting, messaging, and creative 
  • Collaborate with business stakeholders (local marketing, sales, data) to ensure ambitious objectives and commitments are achieved 
  • Leverage customer data and insights to identify winning strategies in segmentation, personalisation, and conversion
  • Improve CRM processes and efficiency to help the business scale its operations

Essentials to Succeed

  • Bachelor degree in Marketing, Business, or relevant experience 
  • Minimum 1 to 2 years of experience in CRM strategy and execution. Having experience from e-commerce/tech industry in CRM would be an advantage 
  • Must have experience with CRM platforms (ie Braze, Hubspot, Oracle Responsys, or relevant platforms)
  • Power user of Google Suite (ie Docs, Slides, Sheets) or equivalent (Excel/Powerpoint/Doc).

An ideal candidate is someone who displays:

  • Strong analytical skills to interpret and act on data insights 
  • Growth mindset with an appetite for continuous testing, learning, iterating 
  • Strong communication skills with ability to cascade feedback and suggest improvements to the wider team 
  • Ability to work efficiently with good time management 
  • Meticulous attention to details both in data and copy writing 
  • Able to respond quickly to changes on daily basis 
  • Self-driven, proactive with ability to take initiative to successfully implement tactics and strategy 
  • Strong sense of ownership with strong track record in execution

ShopBackers' DNA

Grit - We tackle all challenges head-on, working together to solve problems and achieve success.

Hunger - We value hard work, and having relentless drive.

Speed - We move fast and have a bias for action, all to deliver maximum impact.

Impact - We focus on results, always aiming for the best possible outcomes and timelines.

Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.


Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.

Be part of a winning team on a journey to global scale.

Competitive compensation based on your performance.

Work-From-Anywhere benefit to enable you to thrive personally and professionally.

Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.

The Company
1,102 Employees
On-site Workplace
Year Founded: 2014

What We Do

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets.

Driven by the vision to become the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner.

Founded in 2014, ShopBack now powers over US$4 billion in annual sales for over 20,000 online and in-store partners, with over half a million transactions happening via the platform daily. In 2022, ShopBack expanded its offerings into the realm of financial services with the launch of ShopBack Pay and PayLater - providing members with responsible and convenient payment options at checkout, while empowering partners with more ways to engage potential customers.

Merchants and brand partners interested in collaborating can connect with us here: https://corporate.shopback.com/partnerships

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