CRM and Personalization Manager

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Build Personalized Customer Experiences That Make a Difference.

Are you a CRM marketing expert who loves turning customer data into personalized experiences that drive engagement and results?

At Lifespace Communities, we're investing in the future of digital marketing and we're looking for a strategic, hands-on CRM & Personalization Manager to lead our email marketing, customer journey, and marketing automation strategy. This isn't just another email marketing role. You'll own the entire customer lifecycle, partnering with Marketing, Sales, IT, and executive leadership to create meaningful, data-driven experiences that help families make one of life's most important decisions.

What You'll Do

• Lead enterprise CRM and email marketing strategy

• Design personalized customer journeys, nurture campaigns, and automated workflows

• Build audience segmentation using CRM data

• Optimize campaigns through A/B testing and performance analytics

• Manage marketing automation platforms and campaign execution

• Measure ROI and turn insights into smarter marketing decisions

• Partner across teams to continuously improve the customer experience

What We're Looking For

• 8+ years of CRM, lifecycle marketing, or email marketing experience

• Expertise with CRM and marketing automation platforms

• Strong background in customer segmentation and personalization

• Data-driven mindset with experience analyzing campaign performance

• Excellent project management and communication skills

• Bachelor's degree in Marketing or a related field

Why Join Lifespace?

• Own the CRM strategy for a growing enterprise organization

• Work directly with executive leadership

• Influence customer acquisition, engagement, and retention

• Hybrid work environment based in Dallas

• Competitive compensation and comprehensive benefits

• Join a collaborative team that's transforming the future of senior living

Apply today and help shape the future of customer engagement at Lifespace Communities.

Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.

COMPANY OVERVIEW:

Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.

Equal Opportunity Employer