Responsibilites:
- Technology, Architecture and Data:
- Become a systems expert, cultivating knowledge of the marketing technology stack (Braze, Amplitude, data warehouse).
- Help the marketing team understand the end-to-end implementation of campaigns, including data requirements and technical setups.
- Understand the data architecture and understand how it impacts customer segmentation and marketing segmentation strategies.
- Build and maintain dynamic customer attributes, events, and cohorts in Braze or Amplitude to support campaigns.
- Partner with engineering teams to define requirements for new custom attributes, events, and API integrations.
- Lead customer marketing innovation by unlocking opportunities for automation.
- Campaign Performance:
- Be proactive problem solvers, identifying growth opportunities and delivering actionable insights to support strategic business decisions.
- Evaluate the effectiveness of promotions and marketing programs and make recommendations to optimize campaigns.
- Translate insights into promotional strategies. Analyze customer behavior and campaign performance to identify insights.
- Collaborate with the marketing team to improve segmentation sophistication, A/B testing, journey pathing, and reporting to improve lifecycle marketing strategies.
- Oversee Next Best Offer programs: Drive “next best offer” across multiple channels based on customer segmentation, lifecycle, and business goals.
- Develop testing strategies tied to segmentation and customer personas to maximize user upselling and cross-selling opportunities within the customer ecosystem.
- Identify churn drivers and implement strategies to improve retention rates.
- Collaborate and provide strategic guidance on programs for the VIP segment.
- Provide recommendations for improving campaign targeting and personalization based on data analysis.
- Develop and maintain dashboards and reporting tools to track campaign KPIs.
- Create specialized reports and dashboards that answer key business questions and provide insights into user behavior.
- Reporting on and optimizing ROI.
- Leverage data from multiple data sources including the data warehouse to build ad hoc reports or augment the reporting of the marketing platforms.
Requirements
- 5+ years of experience in similar positions.
- Advanced English.
- Academic background in a quantitative or related field (e.g., Analytics, Applied Mathematics, Economics, Statistics, or Business) or practical experience in Customer Lifecycle planning and analytics
- Previous experience with either Amplitude or Braze
- A/B and multivariate testing experience, including test design, reporting and analysis to understand incremental lift
- Working knowledge of SQL
- Knowledge of Tableau
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What We Do
We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us.
Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile.
If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.
