CRM - AM / Manager

Role: CRM Manager / AM

Location: Bangalore (Office – HSR Layout)

Department: CRM 

AppsForBharat is on a mission to help millions of Indians connect with spirituality and culture through beautifully crafted, AI-first consumer experiences. Backed by Peak XV Partners, Elevation Capital, Fundamentum, and other leading investors, we are a Series C faith-tech startup built by alumni from IITs, IIMs, and some of India's fastest-growing consumer technology companies.

Our flagship product, Sri Mandir, is the world's largest digital platform for Hindu devotees, serving millions of users across rituals, devotional content, astrology, offerings, and spiritual guidance.

As we expand our global footprint, we are building deeper, more meaningful relationships with users through personalized lifecycle experiences. CRM plays a critical role in helping devotees discover relevant spiritual experiences, stay engaged through key devotional moments, and build long-term connections with the platform.

India's $44B devotion economy is still largely offline. We're using technology, data, and customer-centric experiences to make spirituality more accessible, personalized, and engaging for millions of devotees worldwide.

For our CRM team, this means owning the customer journey end-to-end—from activation and engagement to retention and reactivation—while creating highly personalized, data-driven experiences across email, push notifications, WhatsApp, and in-app channels.

About the Role

We are looking for a CRM & Lifecycle Marketing Manager to drive user engagement, retention, and monetization across our international user base.

This role will own end-to-end lifecycle marketing programs across Email, Push Notifications, WhatsApp, In-App Messaging, and other engagement channels. The ideal candidate has deep experience building customer journeys, running large-scale CRM programs, improving retention metrics, and executing data-driven experiments that drive long-term user value.

You will work closely with Product, Growth, Analytics, and Content teams to create personalized user experiences and scalable lifecycle systems that improve activation, engagement, repeat usage, and revenue.

• Design and execute end-to-end lifecycle journeys across onboarding, activation, engagement, retention, win-back, and reactivation stages.

• Build automated customer journeys based on user behavior, lifecycle stage, and engagement signals.

• Create personalized communication strategies for different user cohorts and segments.

• Own email marketing strategy and execution across promotional, transactional, lifecycle, and engagement campaigns.

• Improve key email performance metrics including delivery rate, open rate, CTR, conversion rate, and revenue contribution.

• Develop testing frameworks for subject lines, content, offers, send-time optimization, and segmentation.

• Manage CRM channels including Email, Push Notifications, WhatsApp, SMS, and In-App Messaging.

• Develop coordinated cross-channel communication strategies.

• Optimize channel performance through continuous experimentation and data analysis.

• Analyze lifecycle funnels, cohorts, retention curves, and engagement metrics.

• Build and monitor dashboards to track campaign and business performance.

• Drive A/B testing initiatives across messaging, timing, segmentation, creative, and journey design.

• Partner with Product, Engineering, Analytics, and Content teams to launch and optimize lifecycle programs.

• Align CRM initiatives with business goals, product launches, and key user moments.

• Mentor and guide CRM executives or specialists when required.

What We're Looking For

• 4–7 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Growth Marketing.

• Strong experience managing CRM programs for consumer internet, app-first, SaaS, fintech, ecommerce, gaming, or subscription businesses.

• Hands-on experience with CRM tools such as CleverTap, MoEngage, Braze, WebEngage, HubSpot, Klaviyo, Customer.io, or similar platforms.

• Strong email marketing expertise with demonstrated ownership of lifecycle and engagement campaigns.

• Experience managing multiple engagement channels including Email, Push, WhatsApp, SMS, and In-App.

• Strong analytical skills with experience in cohort analysis, funnel analysis, retention metrics, and A/B testing.

• Experience working with international or multi-market user bases is highly preferred.

• Excellent stakeholder management and project ownership skills.

Do your most meaningful work alongside us. Be a part of something big.

For any questions about the role, please email: [email protected]

One Team. One Goal. Assisting millions on their digital devotional journeys