Constructor’s mission is to enable all educational organisations to provide high-quality digital education to 10x people with 10x efficiency.
With strong expertise in machine intelligence and data science, Constructor’s all-in-one platform for education and research addresses today’s pressing educational challenges: access inequality, tech clutter, and low engagement of students.
Please send your resume in English only.Job Title: CRM Marketing Manager (Salesforce)
Location: Bulgaria, or Serbia (remote)
About Constructor GroupThe CRM Marketing Manager will be responsible for developing and implementing marketing flows and funnels in Salesforce Account Engagement, with a strong focus on engaging with university and educational organizations within our ecosystem. This role involves managing CRM tools, collaborating with stakeholders, and reporting on results across multiple projects. Experience with Salesforce Account Engagement is essential, and familiarity with HubSpot is a plus.
Duties and Responsibilities:- CRM Data Management: Ensure the integrity and quality of contact data within Salesforce. Manage CRM tools, oversee lead generation form creation, synchronization, and automation, and coordinate migrations between HubSpot and Salesforce systems.
- Campaign Design and Implementation: Design and improve campaign structures in Salesforce. Manage marketing-sourced leads and create necessary Salesforce/Pardot forms and record types.
- Performance Analysis and Reporting: Build ad-hoc reports to analyze marketing metrics, create and optimize dashboards in Analytics Studio, and enhance funnel and email channel performance.
- Lead Scoring and Notification Management: Design and implement lead scoring, revamp Salesforce task notifications, and improve team efficiency.
- Tool Selection and Implementation: Select and integrate tools like Zoom and Make to support marketing and CRM processes.
- CRM User Engagement: Develop and manage CRM user engagement journeys, creating evergreen, customized automated email communication for different segments.
- Segmentation and Compliance: Manage segmentation lists and subscription types, ensuring targeted communication and compliance with GDPR.
- Stakeholder Collaboration: Work with stakeholders to collect requirements, suggest implementation strategies, and report on results.
- Language Skills: Fluent in spoken and written English.
- Experience: 2+ years in CRM marketing management, with hands-on experience in Salesforce Account Engagement (formerly Pardot).
- Technical Expertise: Proven ability to create marketing automation flows, manage CRM systems, and develop various email communications, with strong skills in tracking, lead scoring, and notifications in Salesforce.
- Analytical Skills: Skilled in building reports and dashboards for marketing performance, focusing on optimization.
- Customer Journey Understanding: In-depth knowledge of the customer journey in B2C and education sectors, with strong attention to detail.
- Collaborative Skills: Experienced in working collaboratively with stakeholders and remotely within a distributed workforce.
- Authorization: Authorized to work in Germany, Italy, Serbia, Bulgaria, or Singapore.
- 💻 Choice of work equipment (e.g., laptop, monitor, etc.)
- 🇬🇧 English classes (iTalki – $130 monthly)
- ⏰ Flexible schedule (we usually work between 09:00/10:00 and 18:00/19:00 CET or EET)
- 👶 Newborn bonus (€500 per child)
- 🧠 Patent remuneration
- 🌴 Paid leave
- 🧑💻 Remote work in locations without our offices
- Hybrid work in locations with offices (2 days in-office, 3 days remote)
Constructor fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to building a diverse and inclusive organisation where everyone can become their best self. We do not discriminate based on age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or other protected characteristics. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.
Skills Required
- 2+ years in CRM marketing management
- Hands-on experience in Salesforce Account Engagement
- Fluent in spoken and written English
- Proven ability to create marketing automation flows
- Skilled in building reports and dashboards
What We Do
Constructor group is a global institution dedicated to creating knowledge through science, education, and technology. Our integrated, self-sustainable ecosystem focuses on the five fundamental technology needs expected to contribute to solving the current challenges of the world: general intelligence, quantum technology, intelligent materials, hybrid reality, and life engineering.Our knowledge ecosystem combines extensive education offers covering the entire learning lifecycle from K-12 to post-graduate programs and courses for executives, highly efficient research capacities, and commercial operations for our technology breakthroughs.The Constructor ecosystem comprises Constructor University, a non-profit, research-oriented private university located in Bremen, Germany, and an institute in Schaffhausen.Several ventures market our technology innovations: Alemira and Learning focus on advanced solutions in Educational Technology, executive education, and consulting services. Rolos delivers a platform boosting research productivity and develops MI for robotics and driverless mobility. Capital and Start Garden further strengthen our ecosystem by offering funding and start-up incubation capacities.
