Credit Card Product & Offer Development Partner

Posted Yesterday
Be an Early Applicant
2 Locations
In-Office or Remote
Expert/Leader
Digital Media • Fintech • Information Technology • Machine Learning • Financial Services • Cybersecurity • Automation
Ready to Transform the Future | Careers in Technology & Security
The Role
Lead strategy and execution for consumer credit card product and offer innovation. Define multi-year product and offer roadmaps, translate market and customer insight into product value propositions, partner cross-functionally to deliver measurable financial outcomes, and optimize acquisition, lifecycle management, and portfolio economics.
Summary Generated by Built In

Responsible for defining and leading product suite & offer innovation for the consumer credit card business. This role will be integral part of the consumer card business and lead product(s) and offer innovation to ensure and deliver card products that fit the needs of our growing customer base.  Translating customer and market insight, market opportunity, profitability, and competitive dynamics into a clear path to developing best in class product offerings with clearly defined strategy across product value propositions, offers, and capabilities. 

This leader will own the product development agenda, leading in a cross-functional leadership role in a highly matrixed environment, providing strategic leadership across key partners within Product, Marketing, Digital, Distribution, Risk Analytics, Finance, Operations, and Technology. The position requires a balance of long-term vision with hands-on execution rigor to ensure strategy translates to measurable business impact.   

Primary Responsibilities include: 

  • Define and lead the multi-year credit card product offering strategy aligned to enterprise objectives 
  • Identify market and competitive opportunity to develop competitive product offerings to increase acquisitions and drive sustainable growth 
  • Optimize performance across existing products with offer and capability enhancements. Define needs, roles, economics and integration across the organization and desired customer journey.  
  • Define and own the credit card product value position – ensuring it reflects customer needs, market opportunities and business objectives.  Current and future state
  • Translate strategic intent into actionable roadmaps – clearly articulating priorities and desired outcomes for delivery and partner teams
  • Establish expected outcomes and measurement plan aligned to actions 

Skillsets needed: 

  • Proven track record of driving product development initiatives within cards, lending, or consumer financial services; strong consumer card experience desired 
  • Deep understanding of acquisition and portfolio economics for credit card product, lifecycle management, and customer value creation
  • Strategic architect with the ability to operate in the details; ability to equally set strategic vision and execute 
  • Enterprise leader skilled at influencing across a complex, matrixed environment as an individual contributor 
  • Builder mentality – comfortable operating in maturing state and overall scaling business driven.  Someone who can build processes vs follow
  • Demonstrated ability to translate strategy into measurable financial outcomes 
  • Required Qualifications
    • Bachelors Degree
    • 10+ years of Credit Card product and/or product marketing experience
    • Strong knowledge and mastery of the credit card industry and product economics
    • Demonstrated success is building and scaling new credit card products and programs
  • Preferred Qualifications
    • MBA
    • 5+ years in a product development role across major bank issuers



Hours & Work Schedule

  • Hours per Week:  40
  • Work Schedule:  Full Time M-F 8:30-5:30pm; 4 days in office 
About Us

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

Job Applicant Data Privacy Policy

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.


Skills Required

  • Proven track record driving product development initiatives within cards, lending, or consumer financial services
  • Deep understanding of acquisition and portfolio economics for credit card products, lifecycle management, and customer value creation
  • Ability to define and lead multi-year credit card product offering strategy and translate strategy into actionable roadmaps
  • Experience defining product value propositions, offers, capabilities, and measurement plans
  • Enterprise leadership and influencing skills across Product, Marketing, Digital, Distribution, Risk Analytics, Finance, Operations, and Technology
  • Builder mentality with ability to create processes and scale business
  • Bachelor's Degree
  • 10+ years of credit card product and/or product marketing experience
  • Demonstrated success building and scaling new credit card products and programs
  • MBA
  • 5+ years in a product development role across major bank issuers

Citizens Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citizens and has not been reviewed or approved by Citizens.

  • Healthcare Strength Healthcare coverage is positioned as comprehensive, with multiple plan options and preventive care highlighted as fully covered. Mental-health support is also emphasized through EAP-style counseling access and app-based support.
  • Retirement Support Retirement benefits are described as meaningful, including an employer match and additional company contributions in some descriptions. Stock purchase features and occasional profit-sharing framing add to the overall retirement-and-wealth picture.
  • Leave & Time Off Breadth Time-off benefits are described as generous, including a substantial PTO bank, paid holidays, and sizeable parental leave. Adoption assistance and emergency backup care are also presented as part of the leave-related support set.

Citizens Insights

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The Company
HQ: Providence, RI
17,000 Employees
Year Founded: 1828

What We Do

As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey. We invest in the humans who build the logic, ideas, and innovations that bring new technologies to life. Investments in AI, cloud computing, machine learning and automation provide our engineers the tools that enable us to remain competitive and win in today’s environment. At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens. You’re made ready and so are we. If you're ready to advance your career in technology and security, learn more about opportunity's Citizens offers here: https://jobs.citizensbank.com/digital-transformation

Why Work With Us

We empower the colleagues that power our tech. With growth & upskilling opportunities and sought-after benefits, plus a diverse culture of people and perspectives, we help our colleagues achieve career goals. Because innovation can’t happen without the minds and hearts of our people. Technology is constantly evolving, and we believe you can too.

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