Credit Card Marketing Data Analyst - Python and SQL

Posted 3 Days Ago
Be an Early Applicant
Bengaluru, Bengaluru Urban, Karnataka, IND
Hybrid
Senior level
Financial Services
The Role
Analyzes consumer banking and credit card marketing data to identify trends, generate customer behavioral insights, and improve targeting, segmentation, campaign optimization, decision strategies, and business planning. Partners with stakeholders to evaluate data sources, track performance, improve processes, and recommend strategic actions. Requires strong analytical judgment, communication, compliance awareness, and experience with Python, PySpark, SAS, and SQL.
Summary Generated by Built In

The Business Analytics Int Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.
Responsibilities:

  • Gathers operational data from various cross functional stakeholders to examine past business performance.
  • Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment etc.
  • Recommends actions for future developments & strategic business opportunities, as well as enhancements to operational policies.
  • May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis.
  • Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings
  • Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities
  • Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Background:

  • Preferred: Credit Card Marketing analytics with thorough understanding of Cards P&L, Campaign Optimization, P&L simulation, Financial forecasting, Marketing strategy

  • Minimum: Consumer Banking analytics, Financial Analytics for consumer banking

Tech: PySpark, Python, SAS, SQL


Agentic AI development experience is ‘good to have’.

Qualifications:

  • 5-7 years relevant experience
  • Advanced process management skills, organized and detail oriented
  • Curious about learning and developing new skillsets
  • Positive outlook with a can-do mindset

Education:

  • Masters degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


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Job Family Group: Decision Management

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Job Family:Business Analysis

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Time Type:Full time

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Most Relevant Skills Please see the requirements listed above.

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Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.

Skills Required

  • 5-7 years of relevant experience
  • Consumer banking analytics experience
  • Financial analytics for consumer banking
  • Advanced process management skills
  • Organized and detail-oriented
  • Master's degree or equivalent experience
  • Credit card marketing analytics experience
  • Understanding of Cards P&L
  • Campaign optimization experience
  • P&L simulation experience
  • Financial forecasting experience
  • Marketing strategy experience
  • Agentic AI development experience
  • PySpark, Python, SAS, and SQL proficiency
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The Company
HQ: New York, NY
226,610 Employees
Year Founded: 1998

What We Do

Citigroup is a global diversified financial services holding company serving consumers, corporations, governments and institutions. It provides consumer banking and credit, corporate and investment banking, securities brokerage, trade and securities services, and wealth management. Operating across nearly 160 countries and jurisdictions, Citi aims to be a leading partner for institutions with cross-border needs, a global wealth manager, and a valued personal bank in the United States.

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