Who We Are
Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, with offices in Los Angeles, New York, Nashville, London and Beijing. Founded in 1975, CAA represents many of the most successful professionals working in film, television, music, theater, video games, sport, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.
The Department
CAA Creators division focuses on five core areas including brand partnerships, digital creator representation, content and platform sales, social media and content services and advisory services for tech startups, brands, and media companies.
This unique job opportunity sits in our social media vertical where the team develops and executes social and content strategies for the world’s most extraordinary actors, athletes, musicians and performers in addition to creator-led partnerships for leading media companies. With expertise across multiple disciplines, we have the talent, knowledge and relationships necessary to provide our clients with a true white-glove social and content service ensuring they stand out.
The Role
We are seeking a Business Development Executive who will be responsible for leading brand positioning, revenue models, social service sales and more for CAA’s in-house social media team. The ideal candidate will bring deep business development and sales expertise, direct experience selling individuals and companies social media services and the analytical skills and curiosity to craft custom solutions for a variety of clients.
Responsibilities:
Act as business development and sales lead.
Identify and pursue new business opportunities to drive revenue growth across target markets and industries.
Develop and execute strategic sales plans aligned with agency objectives and service offerings (e.g., social media management, paid ads, content creation, influencer marketing).
Build and maintain a strong pipeline of qualified leads using outreach methods such as cold emails, LinkedIn, networking, and inbound lead follow-up.
Prepare and deliver compelling pitch presentations tailored to prospective clients' social media and digital marketing needs.
Negotiate contracts, pricing, and service scopes with clients to close deals efficiently and profitably.
Track sales performance using CRM tools (e.g., HubSpot, Salesforce) and provide regular reporting on KPIs and revenue targets.
Develop service offerings and revenue models including social media, content distribution and creator strategy
Build solutions that include Talent, Distribution, Data, Promotion/Marketing, and ROI/Measurement.
Collaborate with social media strategy and creative teams on positioning, content ideas, development of pitch decks and sales tools.
Work closely with social media and creative teams to ensure clients and are onboarded, well transitioned and relationships on all sides are properly managed.
Create value and effectively communicate social agency’s unique value proposition to partners via email, calls, meetings, presentations, and marketing materials.
Understand the client roster and product offering to help build incremental revenue streams.
Empower, keep teams on track, and participate in professional development of staff.
Research and stay up to date on emerging film, TV, sports, music and creator social media trends.
Qualifications:
8 – 10+ years of experience within an or agency environment in content, digital, media and/or social
Experience closing deals with individuals and brands for social media, influencer marketing and digital content distribution services (not talent deals)
Strong knowledge of social media and entertainment trends, emerging media, consumer insights and the latest social, digital and YouTube trends
Entrepreneurial mindset and approach to everything they do: self-motivated, resourceful, innovative, forward-thinking, accountable, and committed
Project management expert with proven experience nurturing and growing key accounts
Ability to effectively operate in fast-paced, growing and evolving environment and multi-task and prioritize workflows efficiently
Exceptional communicator
Written and oral presentation expertise
Willingness/ability to travel domestically and internationally
Location
This person will be based in the Los Angeles office; 4-days-a-week in office
Compensation
The annual base salary for this position is in the range of $150,000 - $175,000. This position also is eligible for benefits and discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.
Top Skills
What We Do
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally. For more information, please visit www.caa.com.
