Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
Job Summary: The Creator Partnerships Manager will lead Reolink North America's creator marketing strategy, building and scaling a best-in-class creator ecosystem that drives brand awareness, product consideration, customer engagement, and business growth.
This role will establish the regional strategy, develop long-term creator relationships, and ensure creator marketing is fully integrated into product launches, retail initiatives, PR, social media, and broader brand campaigns.
This individual will combine strategic thinking, strong relationship management, and data-driven decision-making to build programs that deliver measurable business impact while strengthening Reolink's position within the smart home security category.
Key Responsibilities:
Creator Strategy & Program Development- Develop and execute Reolink North America's creator partnerships strategy aligned with annual business objectives.
- Build scalable creator programs that support brand awareness, product launches, retail priorities, seasonal campaigns, and always-on marketing efforts.
- Identify opportunities across YouTube, Instagram, TikTok, Facebook, emerging platforms, and creator communities.
- Develop creator segmentation strategies across macro, mid-tier, micro, affiliate, and niche technical creators.
- Stay current on creator, platform, and consumer trends to identify new partnership opportunities.
- Identify, recruit, negotiate, onboard, and manage creator partnerships across North America.
- Build long-term relationships with creators, agencies, talent managers, and industry partners.
- Lead contract negotiations, campaign scopes, timelines, deliverables, and approvals.
- Develop ambassador and long-term partnership programs that extend beyond one-off campaigns.
- Manage product seeding initiatives and ongoing creator communications.
- Lead creator campaigns from strategy through execution and post-campaign reporting.
- Partner with Creative, PR, Social Media, Product Marketing, Retail Marketing, Amazon, and Paid Media teams to ensure creator campaigns support broader business objectives.
- Coordinate creator participation around product launches, events, retail initiatives, and seasonal campaigns.
- Ensure all creator content aligns with brand guidelines, messaging, and legal requirements.
- Establish KPI frameworks and reporting for creator marketing.
- Measure campaign performance across awareness, engagement, traffic, conversions, revenue, and ROI.
- Analyze creator performance to optimize future investments.
- Present performance insights and recommendations to marketing leadership.
- Build repeatable reporting processes that demonstrate business impact.
- Manage the North America creator partnerships budget.
- Evaluate and manage creator platforms, agencies, and external partners.
- Negotiate partnership costs while maximizing return on investment.
- Forecast budgets and recommend investment priorities.
- Serve as the North American subject matter expert for creator partnerships.
- Partner closely with HQ marketing teams to transition ownership of the regional creator function while maintaining alignment with global priorities.
- Develop scalable processes, documentation, and best practices for creator partnerships.
- Identify opportunities to integrate creator content across owned, earned, paid, retail, and eCommerce channels.
Qualifications:
Required- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field.
- 5+ years of experience in creator partnerships, influencer marketing, integrated marketing, PR, or brand marketing.
- Experience developing and managing creator campaigns from strategy through execution.
- Strong negotiation and relationship management skills.
- Experience managing marketing budgets and external partners.
- Strong analytical skills with the ability to translate campaign performance into actionable recommendations.
- Excellent project management and organizational skills.
- Exceptional written and verbal communication skills.
- Experience within consumer electronics, smart home, technology, or consumer products.
- Experience working with affiliate creator programs.
- Familiarity with creator management platforms such as CreatorIQ, GRIN, Aspire, or similar tools.
- Experience supporting Amazon, retail, or eCommerce marketing initiatives.
- Experience working with international or cross-functional marketing teams.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
- 5+ years experience in creator partnerships, influencer marketing, integrated marketing, PR, or brand marketing.
- Experience developing and managing creator campaigns from strategy through execution.
- Strong negotiation and relationship management skills.
- Experience managing marketing budgets and external partners.
- Strong analytical skills with ability to translate campaign performance into recommendations.
- Excellent project management and organizational skills.
- Exceptional written and verbal communication skills.
- Experience within consumer electronics, smart home, technology, or consumer products.
- Experience working with affiliate creator programs.
- Familiarity with creator management platforms such as CreatorIQ, GRIN, Aspire, or similar tools.
- Experience supporting Amazon, retail, or eCommerce marketing initiatives.
- Experience working with international or cross-functional marketing teams.
What We Do
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
